Skip to main content

Part 8: Landing Page Mastery - Driving Traffic to Your Landing Page



Today in Part 8 of the Landing Page Mastery series we discuss the ways to drive traffic to your your landing page. Up to this point we've shown how to develop your page so that it gets seen, now we put all that to the test by providing you with ways to get traffic to it.

iTunes, App Store, iBookstore, and Mac App Store



Driving traffic into your landing page – it sounds easy, doesn't it? Well, it's not. And no matter how great your landing page is, it wont matter if no one ever reads it. Furthermore, if everyone in the world other than your target audience reads it, it also wont matter. This is why you need to find media through which you can drive targeted visitors to your landing page.

One way in which you can drive traffic to your landing page is through natural search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a continually-increasing stream of traffic over time.

Generating natural search engine traffic generally entails getting links to your site. While reciprocal linking was once the best strategy, experts now believe that major search engines are devaluing reciprocal links in favor of one-way links and triangular links (which search engines can't really detect).

Another way in which to get natural search engine traffic is by optimization your website for certain keyphrases. You can do this by creating pages that specifically focus on one keyword on your given niche. You can then set the page extension to that keyword and optimize the content at a 1.5% density for that keyword. You will also want to use it in header and title tags.

Now, in addition building natural search engine traffic, you will want to consider using pay per click advertising. You can do this by opening an account with Google Adwords, Bing, Yahoo and even Facebook.

As mentioned earlier, successful Google Adwords campaigns do two things: they group keywords into multiple, small, related groups – and they send leads to multiple, tweaked landing pages.

iTunes, App Store, iBookstore, and Mac App Store

This means you will have to start with some careful keyword research; and you will then have to alter your landing pages to match that research.

These are some of the most commonly used tools for driving traffic to a landing page; however, they are not always the most effective.
Labels:

Comments

  1. JackApril 16, 2012 at 12:12 PM

    Very Nice LaTease! Its wonderful way of driving traffic to landing pages. I will definitely try the ideas shared by you and hope that it will work great for me :)
    landing page

    ReplyDelete

Post a Comment

Popular posts from this blog

Article Writing and the Email Marketer

You have got to have an opt-in list if you are an email marketer. There simply is no other choice. After Congress passed the CAN SPAM Act and it became law in 2004, you cannot legally send bulk marketing emails without the express consent of the recipients. If you do, you will be fined heavily. The law provides fines for up to $11,000 per incident. So...there you have it! You either have an opt-in list or you will have to find another way to make a living. One of the best ways to build your opt-in list is to write and market articles. Each time an article that you have written and submitted to an article bank for use by other website owners and ezine publishers, every name on their lists are exposed to a link to your website. If the articles are good and filled with relevant information, they can produce much traffic and many new opt-in subscribers. It isn't hard to write a marketable article. Marketable articles are short...only 300 to 400 words. The key ingredients...
Post a Comment
Read more

Are You Successful Because of God, or Is It You?

I just read this article published by Marketo, titled: "The God Complex and the Importance of Trial and Error, " written by Jason Miller, it discussed a scenario where a company which wants to make detergent discovers how using a process of trial and error. The gist of the article summizes to create the theory which states do successful people have a God complex in which they refuse to believe, no matter the situation, that their way of thinking, their ideas are wrong regardless of the "complexity of the situation." Let me tell you why that article sticks out to me. I have been marketing successfully and unsuccessfully at times on the internet since 2001. I've had my super successful times as well as times when I've just plain walked away from projects. There was a period where internet marketing programs paid my bills for three years and financed lavish vacations to the Caribbean and other wonderful places many people...
Post a Comment
Read more

How To Stop Unwanted Hair Growth

Stop Grow is a Hair Growth Inhibitor There's much shaving, waxing and a whole lot of pain in homes around the nation as men and women resort to dire methods to get rid of unwanted body hair. But if a new formula by Skinception has anything to say about it, this may be required much less. Stop Grow is a natural hair growth inhibitor . It's not a hair removal product, nor is it a costly or painful treatment, like electrolysis or laser hair removal. And it's not area-specific, which means that, unlike most traditional ways that people reduce body hair, it's effective on any part of the body you choose. This means: body hair is interrupted at the root growth becomes sparse length of body hair is reduced As the description implies, a hair growth inhibitor prevents unwanted growth, before it sprouts up, and substantially reduces the need to shave or wax. Specifically, it's designed to interrupt growth within the body hair follicle during the anagen, or 'gr...
13 comments
Read more