Skip to main content

What do Free Reports, Whitepapers Have to do with Email Marketing?



Free Reports, Whitepapers and Email Marketing

As you've probably noticed I give away free reports each time you come to my blog. Partly because I want you to subscribe, but mainly because these reports are smart, relevant documents. If you read them sometime, you might just learn something. But, everywhere you go, every blog you visit, someone is giving something away, some kind of ebook that will help you become a better marketer, or a free report that will show you how to make $10,000 in one hour.

Well, I don't have those kind of pie in the sky offers, I'm more realistic than that. I have made lots of money online, never $10,000 in one hour, but I have made $6k -$7K in one month for over three years (2008-2011) using CPA marketing. It is not unrealistic, it can be done, if you understand the needs of people. Giving people what they want, when they want it is a trick that most marketers have not learned. Usually internet marketers remind most people of the used car salesman with greasy hair and a cheap suit, and quite frankly, people don't buy from that guy, and they won't buy from you either if you're that kind of marketer.

It's important to understand who your reader is, what they want, what they're looking for, and give it to them. My thinking is, two car salesman will not make any money if they are only trying to sell cars to one another. There are so many legitimate ways to make an income online, that it is not necessary to fall for scams and schemes. Blogging is one of the first ways to make money online just by including Google Adsense or other affiliate offers within the real estate of the blog and relying on traffic to earn an income for you.

However, most people won't click on an ad unless they find that ad of value or benefit to them. Remember, buying is an emotional action, and even though you're online advertising, people still respond to something that looks like them, acts like them, something they can relate to. That's why when you offer eboooks, free reports or whitepapers to people make sure you are giving the right audience the right product at the right time. Even so much as understanding the buying phase that reader is in, because let's face it, we're all consumers and we all make purchases everyday. The trick is understanding where that customer is in their 'buying cycle.'



I offer whitepapers and free reports from RevResponse. Why? Because they keep me from having to create an ftp product for download, and because these papers are well written by professionals like HubSpot, InfusionSoft, and other major companies. These companies are reputable, creditable and have enormous insight into internet marketing. I read and download many of them because it gives me a different perspective on online marketing as well as how I should do things. Basically, these whitepapers teach me how to market on the internet. I learned email marketing by reading what the major email clients like SendStream, Vertical Response and Aweber do to attract large clients. And you should too. So, the next time you visit my site, sign up for a free download and get a report or whitepaper. The first thing we must do is learn how to market on the internet and from what I've seen most internet marketers don't have a clue what they're doing. Many are just signing up for affiliate programs, and posting links on social media sites hoping for a sale. That's not marketing. Instead, that is like standing on a corner shouting at traffic as it goes by hoping someone will stop and listen to what you have to say.

So grab a free report or whitepaper, and don't be afraid to know what you don't know. You'll become more successful that way.

Comments

  1. HI,
    For my company I will be using a number of marketing tools ranging from email to mailing. For the emails I will need to create an email but how do i send mass emails out, if I want to do it myself. Where can I get email addresses of many people like ranging from 20000 and more.

    Buy pinterest followers

    ReplyDelete
  2. Well Conry first of all thank you for commenting. Getting the email addresses of people is a trust thing. I don't recommend buying email mailing lists. You should set up a landing page, use an autoresponder to capture the leads (email addresses) and build your list that way. Offer subscribers a free ebook whitepaper or report as I have recommmended in a previous article. You can join RevResponse and they will set up the free reports for you if you don't have any. Try SendStream, Aweber or Vertical Response to send out mass emails. Or you can get my series on how to do this by going here...
    http://www.trafficwave.net/members/teasastips/matrix.html

    ReplyDelete

Post a Comment

Popular posts from this blog

Do Male Enhancements Really Work?

What ExtenZe Does and Does Not There is no shortage of male enhancement products available to today's consumer. They promise everything from penis extension to boosted sex drive. Some products work and are offered by solid companies with long records of quality products and happy customers. Others are garbage, thrown together by shady operators knowing they won't be around by the time you figure out their products don't work! ExtenZe is an effective, natural and safe male enhancement supplement for men looking to enjoy long, frequent and thoroughly satisfying sex. Rather than making claims of bravado and not deliver, as with many male enhancement products, ExtenZe would like to clarify exactly what it promises to do, and what it doesn't. ExtenZe Does: Give you a larger erection ExtenZe is formulated with a proprietary blend of herbals and natural aphrodisiacs proven to stimulate blood flow to the penis and increase its ability restrict blood from leaving t

Are You Successful Because of God, or Is It You?

I just read this article published by Marketo, titled: "The God Complex and the Importance of Trial and Error, " written by Jason Miller, it discussed a scenario where a company which wants to make detergent discovers how using a process of trial and error. The gist of the article summizes to create the theory which states do successful people have a God complex in which they refuse to believe, no matter the situation, that their way of thinking, their ideas are wrong regardless of the "complexity of the situation." Let me tell you why that article sticks out to me. I have been marketing successfully and unsuccessfully at times on the internet since 2001. I've had my super successful times as well as times when I've just plain walked away from projects. There was a period where internet marketing programs paid my bills for three years and financed lavish vacations to the Caribbean and other wonderful places many people

Article Writing and the Email Marketer

You have got to have an opt-in list if you are an email marketer. There simply is no other choice. After Congress passed the CAN SPAM Act and it became law in 2004, you cannot legally send bulk marketing emails without the express consent of the recipients. If you do, you will be fined heavily. The law provides fines for up to $11,000 per incident. So...there you have it! You either have an opt-in list or you will have to find another way to make a living. One of the best ways to build your opt-in list is to write and market articles. Each time an article that you have written and submitted to an article bank for use by other website owners and ezine publishers, every name on their lists are exposed to a link to your website. If the articles are good and filled with relevant information, they can produce much traffic and many new opt-in subscribers. It isn't hard to write a marketable article. Marketable articles are short...only 300 to 400 words. The key ingredients