How To Get Mobile Opt-Ins From Your Customers

$10 off Over $100 Tablet PCs Coupon,Code:TABLETSAVE10,Valid: 2012.7.1-2012.7.31,Free Shippping@Focalprice.com

Mobile marketing is not only mobile smartphones, but it also includes tablets, e-readers and iPad devices. When you think mobile, think about all of these gadgets, because the owners of them will be connecting with you.

According to marketing agency Merkle, 63% of mobile consumers check their email on their mobile devices an average of one to four times per day. That's huge! Another survey done by ClickZ found that people are not casual phone readers. About 70% read emails, 18% skim their emails and the rest just glance and delete them. But, here's a statistic you never want to forget, many individuals report their mobile phone is within reach 24 hours a day. With that in mind, here are tips on how to get mobile opt-ins from your customers.

First, you will want to build trust with your brand. If you build trust between your brand and your customers, they will trust you with their time and most importantly access to them, and will opt-in to your offer.

Create engagement by offering loyalty programs, new product alerts and shipping details or confirmations to your customers. When a customer opts-in for mobile, think of it independently of email opt-ins. They are similar but the trust level is different. When a customer shares their mobile telephone number with you, you are closer to their lives, and the proximity between business and customer is reduced. So make sure you communicate with your mobile customers at the right time (the time when they are most likely to read their SMS messages), delivering the right message all the time. You may need to run split tests to find out when is the best time to send your marketing messages to your opt-in customers.

Make it easy for consumers to type in a mobile number or click a check box in order for customers to set preferences. Remember, your customer is using a mobile device and is not on a computer, so it may not be so easy to do these tasks.

Provide an in-store or on property offer that creates interactive engagement. QR codes are not dead! A QR code your customer can scan that gives additional loyalty points or freebies and coupons. Coupons and discounts come alive on mobile devices because you can even embed a scannable barcode in coupon emails so your customer can easily redeem the coupon by showing it at an offline venue. A merchant processing company can assist you with this if you have one. If not, contact me, I will help you get a loyalty program started for your business.

Easily create social media interaction by adding an incentive for liking a Facebook Fan Page, Following a Twitter account, or Pinning a Pin on Pinterest. These activities could be combined with mobile alerts sent to customers on a random basis.

These are just a few ways to gain mobile opt-ins from your customers. Mark Wittier, vice president of account services for Seattle-based direct marketing agency The Hacker Group states, "Mobile isn't a tactic, it's how consumers are choosing to consume information." You should make sure that when consumers choose your brand (opt-in) your offers are valuable and benefit them, otherwise, your mobile marketing campaign will die a fast death.

What are some of the strategies you use to get mobile opt-ins from your customers? We'd love to hear about them, reply below.

Article Writing and the Email Marketer

You have got to have an opt-in list if you are an email marketer. There simply is no other choice. After Congress passed the CAN SPAM Act and it became law in 2004, you cannot legally send bulk marketing emails without the express consent of the recipients. If you do, you will be fined heavily. The law provides fines for up to $11,000 per incident. So...there you have it! You either have an opt-in list or you will have to find another way to make a living. One of the best ways to build your opt-in list is to write and market articles. Each time an article that you have written and submitted to an article bank for use by other website owners and ezine publishers, every name on their lists are exposed to a link to your website. If the articles are good and filled with relevant information, they can produce much traffic and many new opt-in subscribers. It isn't hard to write a marketable article. Marketable articles are short...only 300 to 400 words. The key ingredients...

Are You Successful Because of God, or Is It You?

I just read this article published by Marketo, titled: "The God Complex and the Importance of Trial and Error, " written by Jason Miller, it discussed a scenario where a company which wants to make detergent discovers how using a process of trial and error. The gist of the article summizes to create the theory which states do successful people have a God complex in which they refuse to believe, no matter the situation, that their way of thinking, their ideas are wrong regardless of the "complexity of the situation." Let me tell you why that article sticks out to me. I have been marketing successfully and unsuccessfully at times on the internet since 2001. I've had my super successful times as well as times when I've just plain walked away from projects. There was a period where internet marketing programs paid my bills for three years and financed lavish vacations to the Caribbean and other wonderful places many people...

How To Stop Unwanted Hair Growth

Stop Grow is a Hair Growth Inhibitor There's much shaving, waxing and a whole lot of pain in homes around the nation as men and women resort to dire methods to get rid of unwanted body hair. But if a new formula by Skinception has anything to say about it, this may be required much less. Stop Grow is a natural hair growth inhibitor . It's not a hair removal product, nor is it a costly or painful treatment, like electrolysis or laser hair removal. And it's not area-specific, which means that, unlike most traditional ways that people reduce body hair, it's effective on any part of the body you choose. This means: body hair is interrupted at the root growth becomes sparse length of body hair is reduced As the description implies, a hair growth inhibitor prevents unwanted growth, before it sprouts up, and substantially reduces the need to shave or wax. Specifically, it's designed to interrupt growth within the body hair follicle during the anagen, or 'gr...

TeasasTips

Search This Blog