Facebook Exchange or Standard Web Targeting? [INFOGRAPHIC]

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Facebook is a behemoth when it comes to advertising. There isn't another ad platform out there that can boast over one billion users (except McDonalds and they aren't an ad platform LOL!) With those kinds of numbers, many marketers are wondering if Facebook can deliver. So, it's no wonder that marketers all over the world are seeking to maximize the opportunity that is Facebook advertising. Standard web targeting, even though they are traditional in their delivery, still beats Facebook using standard retargeting. Both are highly effective methods to advertise, but as you can see, investing in both types of marketing is a wise move. Take a look at the Infographic below, and check out the statistics.

Courtesy of: AdRoll Retargeting

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