You hear sales professionals talk about the mysterious 'rainmaker.' A 'rainmaker' in sales is a top performer, the one who makes all the sales all the time. For those of you that like to go to the strip clubs you are also familiar with the term 'make it rain,' because that's what is done when you toss money at a stripper who makes you happy. The common denominator in both these situations, is when it rains with money, people are happy. The sales professional is happy because he just made money, and the stripper is happy because she just made money. This is the only time in life when rain makes us happier than sun. In sales, when the sun is shining, pockets are empty, and you've hit a dry spot like out in the desert. No, sunshine is not a good thing for sales, because everybody wants to make it rain. Let's break down the word rain and discuss why RAIN is a good thing! R -- that stands for Rapport. That's right we are going to really brea
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