Thursday, May 10, 2012
Article Writing and the Email Marketer
You have got to have an opt-in list if you are an email marketer. There simply is no other choice.
After Congress passed the CAN SPAM Act and it became law in 2004, you cannot legally send bulk marketing emails without the express consent of the recipients. If you do, you will be fined heavily.
The law provides fines for up to $11,000 per incident. So...there you have it! You either have an opt-in list or you will have to find another way to make a living.
One of the best ways to build your opt-in list is to write and market articles.
Each time an article that you have written and submitted to an article bank for use by other website owners and ezine publishers, every name on their lists are exposed to a link to your website.
If the articles are good and filled with relevant information, they can produce much traffic and many new opt-in subscribers.
It isn't hard to write a marketable article. Marketable articles are short...only 300 to 400 words.
The key ingredients are a title that in attention getting and contains the relevant key words, a fist line that causes the reader to keep reading and a whole first paragraph that provides important information that is relevant to the reader.
Your resource box at the end of the article is the part that is most important to you. You need to have your full name, your contact information and, most importantly, a link to your website included in the resource box.
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Once you drive traffic to your website, you then have the opportunity to entice them into opting into your mailing list.
There are many list building and traffic driving techniques available. One of the better and more effective ones is the writing and marketing of articles.