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Friday, May 11, 2012

How to Write Great Subject Lines - Business Email Secrets



Rather than making email obsolete, widespread use of social media has in many ways made email an even more powerful marketing channel. Here's a free ebook The Definitive Guide to Integrating Social Media and Email and a video below to show you how to write great email subject lines.

First off, social media usage actually makes consumers even more engaged with their email inbox. Plus social media users are likely to share their email-delivered content with their personal networks. That's additional juice for email campaigns.

In the new eBook The Definitive Guide to Integrating Social Media and Email, find out how to: Discover where your social media audience is

Use social networks to grow your email list

Use email to grow social followers and expand your reach

Develop the right content approach for each channel

Tie it all together for integrated campaigns

Monitor metrics and measure results

Start making email and social media complementary marketing channels, and boost your campaign ROI.


Download your copy of The Definitive Guide to Integrating Social Media and Email now!

Here's a great video on how to write great email subject lines. Presented by Jason Nazar, co-founder and CEO of Docstoc.



Jason Nazar, co-founder and CEO of Docstoc talks about email subject lines. Learn how to write a subject that will catch a reader’s attention, and make them more likely to open your email first.

Use the recipient's name to help get their attention Include random characters to make the email stand out Create a misleading subject line to raise awareness Use the heading "Important-" or "Response required-" Paste the entire body of your email in the subject line.

Download your copy of The Definitive Guide to Integrating Social Media and Email now!

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