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Showing posts from August, 2012

[INFOGRAPHIC] Networking Day and At Night How it Looks

How To Lose All Your Subscribers In One Week

Proven Opt OUT Techniques We all know that there are techniques that have been proven effective in getting people to opt-in to mailing lists. Successful email marketers practice these opt-in enhancing techniques daily. Just as there are proven opt-in enhancement techniques there are an equal number of proven ways to encourage members of your list to opt-out and they are even more effective than the opt-in techniques. Simply follow the opt-out techniques to insure the failure of your email marketing business: 1.Do not use the personalization feature that your autoresponder provides. The recipients of your marketing messages will delete them quickly. 2.Dont worry about the subject line of your marketing emails...just put anything....or maybe even nothing. This will guarantee that your emails will be unopened, unread and will never have a chance to be acted upon. 3. Dont check your spelling or your grammar. Thats just time wasted. They wont be reading them anyway...and if t...

How To Market Your MLM Product At Vendor Shows

I've been looking at working some vendor shows with my Network Marketing product and I did some research as to what works and what doesn't in terms of vendor show success. Here is a checklist for you to use if you're marketing an MLM or Network Marketing product at Vendor shows. Checklist for showing your product or service at a vendor booth. *Make sure you are in a high traffic area, like being near the food court or the bathroom. These are places people will go and lots of people will go there. You will be sitting in the catbird seat if you get this prime real estate. *Do your math. What's your return on investment going to be? If the rental for the booth is $150.00 and your product sells for $39.99, yet you have to purchase banners and decorations to make your booth eye appealing and catchy, add all those figures up and divide the total by the cost of your product. That will tell you how much you need to sell in order to break even. Anything sold over ...

Seven Habits of Highly Effective People

Sometimes concepts that work need to be reinforced. I thought I'd put this up. The seven habits of highly effective people are: 1. They take initiative. (“Be Proactive”) 2. They focus on goals. (“Begin with the End in Mind”) 3. They set priorities. (“Put First Things First”) 4. They only win when others win. (“Think Win/Win”) 5. They communicate. (“Seek First to Understand, Then to Be Understood”) 6. They cooperate. (“Synergize”) 7. They reflect on and repair their deficiencies. (“Sharpen the Saw”)

How Often Should You Send Email Marketing Messages?

Marketing by Email: The Basics Email marketing is one of the easiest of all methods to market on the Internet...at least it is easy after an opt-in list is built up to a substantial number. Getting an opt-in list built up to a substantial number is the hardest part and it is one that is never completed. However, once an opt-in list is built, the basics of marketing by email are really rather simple. They can be made complicated but they certainly dont have to be. 1. Each marketing email should promote only one product, one service or one event such as a teleseminar or webinar. You should never try to promote your entire inventory or every project that you are involved in to the same audience in the same email. Keep it simple. 2. Email marketing messages need to be very short. They should only be 300 to 400 words long. The main selling points of the product that is being promoted should be brought to the attention of the reader by the use of bullet points. These should ...

Do Link Exchanges Really Work?

That's what many of you have asked, do Link Exchanges really work? Making Use of Link Exchanges There has been some criticism of link exchanges of late. There are those who say that link exchanges create two-way traffic and these folks are opposed to any technique that sends traffic away from a website. Link exchanges do, in fact create two-way traffic. It is true that by posting a link to a website that sells products or services that are complimentary to the products and services that you sell, you will be sending traffic to another website. The opposite, however, is also true. The website that you exchange links with will be sending traffic TO your website. If the products and/or services that are offered by each partner in a link exchange are complimentary rather than competitive both parties can equally benefit from the exchange. You wouldnt want to send a customers to a website that you were in direct competition with of course, but sending your customers to a ...

Be Social Media Personal on Facebook and Twitter

Don’t forget to be human and social media personal on Facebook and Twitter. People like the human side of social media marketing. Your tweets, your Facebook status updates will gain so much more traction if you give people the real side of you. Social media networking has so much clutter, that I believe people have forgotten they are talking to people on the other side of that computer screen. Remember, in social media, you are talking to people, not at them. Whenever I post updates to my Facebook Fan Page TeasasTips , I notice the things that get the most shares are the experiences I share that I have had. People don’t want to read textbook crap, they can get that anywhere. Your fans/followers want to know what have you done with that textbook crap and how did it work for you. Simple as that. People respond to me, not the marketer, but to me, the person. Whenever I post jokes, scripture or some of my photos, people believe they are getting to know me, so my response and e...

{INFOGRAPHIC} Marketing Report: How Americans Spend Their Money

This piece of data/infographic is helpful to online marketers. Why? Because it shows where consumers spend their money online when they choose to shop there. If you are a marketer with an online business, for instance you own or make jewelry, you'll be happy and pleased to know that consumers spend a huge amount of money online on watches. "The top five online retail categories are: jewelry and watches, consumer electronics, event tickets, computer hardware and books and magazines." An astonishing 42% of purchases were made online. Is your business one of those benefiting from that statistic? Take a look at this graphic below and start figuring out where to target your advertising messages. Note: Spending is always higher during the holiday season, with many companies only reaching their yearly profits during this time.

Open My Emails Please!

Open Rates and Email Marketing Funny thing about emails...if they arent opened, they arent read and if they arent read they wont be acted upon. They become the equivalent of a piece of snail mail that is delivered to your home and tossed into the trash can without being opened or sales papers that arent even unfolded before being tossed out. Unopened emails are useless. Open rate is probably the single most important piece of information that your autoresponder provider can give you and certainly the one you need to pay the most attention to. If your open rate is low, you need to find ways to improve it. If you have a good open rate, you need to find ways to make it better. Anything less than a 100% open rate can stand some improvement. Improvements in the open rate will translate directly into improvements in link clicks and link clicks will lead directly to more sales. The first and most important step is to get the recipients of your marketing emails to open them rath...

How to Increase Your Email Opt-In Rates

Opt-In Box Necessities Ah! The opt-in box! It just sits there on a website waiting for a potential customer to type in their names and email addresses. When names and email addresses are typed in, that means that they are added to an opt-in list and that they have given an email marketer permission to send marketing emails to their in-boxes. The opt-in box is the direct connection to the inbox! Its a beautiful system that works very well....most of the time. Problems can arise when email marketers forget to include the necessities in those opt-in boxes or when they include more than what is necessary. Too much is just as bad as not enough. The necessary information that an email marketers requires from a customer or a potential customer is ONLY their first name and their email address. If more information is asked for, fewer people will complete the opt-in form. If you ask for a first and a last name or for a mailing address or a telephone number, the person who is filli...

What I know....

While you can’t hurry trust or manipulate a business relationship into a specific time frame, you’ll find it’s worthwhile to invest time in the relationship forming process by asking the right questions about the customer’s past and present—and, equally important, being patient and listening to their answers.

What's a good way to feed your RSS feed?

Post to Blogs and Forums to Build Opt-In lists List building is maybe the most vital part of email marketing. You must have an opt-in list and building a list is far superior to buying a list. In order to build an impressively long opt-in list , you first must find the people who are the best prospects to be members of your list. Fortunately, you can find many of them gathered together on blog and forum sites that have topics related to the products or services that you sell. They gather on blog and forum sites to discuss mutual goals or mutual problems that your product or services can help with. A word of caution: posting to blogs and forums is a time consuming task so you need to restrain yourself a little bit when deciding which of these blog and forum sites to join and participate in. Remember that for each site that you join, you are going to need to make posts of 300 or more words 3 to 5 times each and every week. That is a task that requires at least 1 hour pe...

Personalize your emails for best open rates

Personalization Works Let me ask you a question. When snail mail arrives at your home or your place of business and it is addressed to resident, what do you do with it? I thought so...I do the same thing. It is either tossed in the round file or it starts a meaningful relationship with the shredder. There is one more question. If the mail is addressed to you but when you open it, it greets you as, Dear Friend what do you do with it? Me, too. It meets the same fate. If you think about it, you apply those same principles to your email that you apply to your snail mail. You classify mail that does not address you by name as junk and hit the delete button. You arent the only one who does that. Everybody mostly uses those same criteria and they apply them to the marketing emails that YOU send, as well. Your autoresponder came with a personalization feature. You need to learn to use it and you need to use it with every email that you send out whether it is a welcoming, thank-yo...