Tuesday, January 3, 2012
Part 7 Landing Page Mastery: Tips on Increasing Your Landing Page Conversion Rate
The other day I gave you tips on how to write a landing page that converts. Today we go into detail on how to increase those conversions. It took me a long time to realize that having a landing page, an autoresponder and a product that sells, all work together. Sure you can eliminate the landing page and autoresponder, but you are limiting your potential income. Basically you're leaving money on the table. Take a look at the following tips and just like you promise to exercise and create all those new years' resolutions, adding a landing page to your marketing mix should be at the top of that list. It will keep you from having money problems in 2012 that's for sure! Enjoy the following article and remember to leave a comment or two!
There are three major ways in which you can create your landing page conversion rate. All landing pages created by professionals usually include these three elements at a few others.
The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your landing page. This radically increases visitors' trust. Most people who resist buying products online do so because they're weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product. By adding your picture and signature, you can gain visitors' trust.
Another way in which you can increase your landing page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.
The third way in which you can gain trust is by offering something for free. This is generally what you will do if you're using a squeeze page to generate leads: you'll offer a free report, whitepaper or five-day course – and then use that to generate leads, which you will later upsell or generate revenue from via affiliate sales. Why is this technique so effective? Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally, it builds trust.
In addition to these three general ways in which to increase your conversion rate, you should always guarantee a product. If you sell through Click Bank, you actually won't have a choice. But if you're using Paypal or some other check out program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase.
Follow all of these steps and you will significantly increase your landing page conversion rate.