Wednesday, January 4, 2012
Part 8: Landing Page Mastery - Driving Traffic to Your Landing Page
Today in Part 8 of the Landing Page Mastery series we discuss the ways to drive traffic to your your landing page. Up to this point we've shown how to develop your page so that it gets seen, now we put all that to the test by providing you with ways to get traffic to it.
Driving traffic into your landing page – it sounds easy, doesn't it? Well, it's not. And no matter how great your landing page is, it wont matter if no one ever reads it. Furthermore, if everyone in the world other than your target audience reads it, it also wont matter. This is why you need to find media through which you can drive targeted visitors to your landing page.
One way in which you can drive traffic to your landing page is through natural search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a continually-increasing stream of traffic over time.
Generating natural search engine traffic generally entails getting links to your site. While reciprocal linking was once the best strategy, experts now believe that major search engines are devaluing reciprocal links in favor of one-way links and triangular links (which search engines can't really detect).
Another way in which to get natural search engine traffic is by optimization your website for certain keyphrases. You can do this by creating pages that specifically focus on one keyword on your given niche. You can then set the page extension to that keyword and optimize the content at a 1.5% density for that keyword. You will also want to use it in header and title tags.
Now, in addition building natural search engine traffic, you will want to consider using pay per click advertising. You can do this by opening an account with Google Adwords, Bing, Yahoo and even Facebook.
As mentioned earlier, successful Google Adwords campaigns do two things: they group keywords into multiple, small, related groups – and they send leads to multiple, tweaked landing pages.
This means you will have to start with some careful keyword research; and you will then have to alter your landing pages to match that research.
These are some of the most commonly used tools for driving traffic to a landing page; however, they are not always the most effective.