Tuesday, February 28, 2012
3 Proven Methods Increase Email Open Rates
Today is the first of a series of How-To videos on how to create an effective email marketing campaign. Email Marketing is one of the best ways to make money online. You know why? Because for every dollar spent on email marketing, (based on the Direct Marketing Association 2011) email marketing returns $40.56! Most marketers get it wrong, and wind up frustrated. However, before we get to the video of how to send your first email newsletter, here are three things you should do to make sure your email newsletters get read, opened and not sent to the spam folder.
1. Targeting your email subscribers--- Keep track of what they purchase from you by creating a simple excel spreadsheet. There are two email clients I am testing out right now, Send Stream and Aweber. They both have advantages and disadvantages, Send Stream seems to support behavioral data more than Aweber. However, Aweber has a $1 trial you can sign up for 30 days, just to give them a shot. While Send Stream has a 30 day free trial and also allows you to incorporate video email marketing into their templates.
2. Automate Your Campaigns---Email campaign automation saves time and creates more sales. Both these email clients allow you to automate your campaigns. Basically, you can schedule your campaigns to run freeing you up to do other business related things. Research shows that the best time to send a newsletter or email marketing campaign is 6AM. Your open rate will shoot up to 40% or more if you schedule it at this time. Automation enables you to drive more familiarity and relevance. People pay attention to attention to things that are familiar. After you've earned your subscriber's initial attention, the relevance of your message is going to determine whether or not you hold your subscriber's attention and generate positive engagement.
3. Monitor the look of your HTML emails inside the inbox of email programs.----The way in which your subscriber's webmail, desktop and mobile email clients render HTML will determine how your HTML emails look inside the inbox. I send test emails to my own email client each week just so I know what they look like, and what challenges my readers/subscribers may have before they receive them. This gives me an opportunity to fine tune information as well as double check spelling and punctuation. You never want to look unprofessional to your subscriber, so make sure you stay on top of your game by paying attention to details. It's the little things that can kill your campaign and affect your earning potential.
Take a look at the following video, "Send Your First Email Newsletter Today." Remember, when you learn how to do it right, then the money comes easily.
Send Your First Email Newsletter Today - AWeber Communications