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Monday, February 13, 2012

Clint Eastwood Chrysler Ad Weathers Marketing Bonanza



Here is the Chrysler ad that went viral all because some politicians thought it supported President Obama's policies. Chrysler on the other hand, were trying to promote and correlate the struggles their company has endured in the last few years and how it has impacted the City of Detroit. However, with all the backlash, Chrysler has benefitted from the negative publicity of the ad. Out of the 55 Super bowl ads run that day, the Chrysler ad is one of the top five (source USAToday/facebook admeter)

Sometimes a promotional blizzard just falls on a company. As in the case of the Chrysler ad. Republicans cried foul when they saw it, claiming the ad was a propaganda piece for the President's economic policies, while marketers looked at it as a shrewd piece of promotion. Able to tie together the struggling City of Detroit with Chrysler. With all the backlash, Chrysler fell into a marketing early Christmas gift. Youtube removed the video, Clint Eastwood (who starred in the ad) made a public statement the next day proclaiming political innocence. Saying he wasn't referencing any political policy for Democrats nor Republicans, he was just doing a commercial and getting paid for it. Eastwood was quoted as saying ""l am certainly not politically affiliated with Mr. Obama. It was meant to be a message about job growth and the spirit of America," Eastwood, a libertarian and longtime Republican voter, said Monday evening on Fox News' "The O'Reilly Factor" about the ad, which features him extolling the virtues of a revitalized Detroit. Chrysler was one of the companies saved in President Obama's 2009 auto bailout, which Eastwood has publicly opposed. "I think all politicians will agree with it," he continued. "I thought the spirit was OK."

All over a commercial? Come on people! When did we get so touchy? Here is the ad, YouTube has disabled the embed tool, as over 635,000 have watched the ad. Why is that YouTube?


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