Friday, April 27, 2012

3 Ways to Sell to Your List

There is an old saying that I dont particularly like but one that is applicable here, “There is more than one way to skin a cat.”

(NO cat thinks is amusing.) The idea is, however, that there is always more than one way to do anything and still produce the desired outcome.

Email marketing is one of those things that can be done more that one way and email marketing lists can be used in different ways to achieve the desired results (selling products and services).

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1.Prepare your list for an upcoming product launch or event. You can create some anticipation about an upcoming product launch or a teleseminar or webinar that will be happening in the future.

This is known as a “pre-sell or up-sell”. Start by telling your list about the product and begin to tout its advantages.

For example: at the very bottom of an email marketing message you might put one bold bullet point about the upcoming product or service.

Your email message will still only cover one product or service, as it should, but you can start getting your list prepared for the new product or the new service or an upcoming event.

2.The actual email marketing message for each and every product, service or event that you send should be short, concise, clear and easy to read and act upon. These are the messages that you regularly send to your list.

3.Use your email marketing newsletters to educate your readers about products and services that you provide.

The better informed your customers and potential customers are, the more likely they are to buy or continue to buy from you.

Information is a commodity that you can provide for free but that will provide you will more future income.