How many ways are there to really mess up at email marketing? Let me count the ways! There are at least an equal number of ways to do things wrong as there are to do things right.
There may even be more ways to do things wrong than right. There is usually only one right way but something there are multiple wrong ways.
1.A marketing email must be formatted so that it can be read in any email delivery system. All email delivery systems do not use HTML. Some only use plain text. Plain text is only ACSII characters. Those are the characters that you can see on your keyboard. The only program that comes on your computer that uses only ACSII characters is Note Pad. Use that program to write your email marketing messages. Not doing that is one of the primary ways to fail at email marketing.
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2.Plain text email delivery systems will deliver messages that have lines longer than 65 characters but all of the characters greater than 65 will be scrambled. The email message will be a lot of gibberish. This is yet another way to fail at email marketing.
3.Marketing email messages should only promote one product or one service at a time. Multiple products and services advertised at the same time will lead to email marketing failure.
4.Links that are sent word-wrapped will not appear as clickable links in plain text email delivery systems. The recipient will only see the words. They wont see the link and they wont know what the link is. Not sending full website addresses is another way to guarantee email marketing failure.
5.Marketing emails that are filled with misspelled words and poor grammar will cause the recipients to think that the sender is not all that bright or, maybe just uneducated. This is yet another way to fail at email marketing.
Since we all know that newsletters are the core of most email marketing campaigns, you need to make sure that yours doesn't have a long sales pitch. You can use informative articles to enhance the user-experience of your subscribers. Of course, aside from making your subscribers stay, this will also improve your credibility as an Agency as well.
ReplyDeleteAbsolutely Kinneth! In my Diabetes Newsletter, I publish twice per week and my readers have come to expect it. They know they will receive it on Wednesday for news and information, and on Saturday for diabetes recipes. It is always delivered at the same time. With email marketing, particularly newsletters, you have to mimic the old ways of newspaper delivery: timely, relevant and on time! Thanks for your comments.
ReplyDeleteThis article is useful for everyone. I hope so everyone can get great knowledge about how can we take care while doing email marketing.
ReplyDeleteThank you Simentha. It is important to understand how email marketing works, and how to market correctly.
ReplyDelete