Sometimes we marketers miss the message our prospects are trying to tell us. Our focus tends to be, get the lead, then convert the lead. However, things have changed. Prospects demand more because they know they have other options. As marketers we need to redirect and reevaluate our approach as our audience now has alternatives to their attention.
Yet, a combination of inbound and outbound marketing serves as a full serviced promotional approach to maintaining and sustaining future income efforts. Clearly, an approach as this will help increase social shares, listbuilding growth and potential increase revenue. Take a look at the infographic on combining inbound and outbound marketing. Notice how your marketing efforts weighs heavily on relationship building and cultivation. Reach out to your customers!