You must make your opt-in mailing list grow. It will either grow or it will die. That is just the way that email marketing is.
The customers that bought from you once will more than likely buy from you again and maybe they will buy several more times but they will not re-buy products that they have already purchased.
In order to sell you first products again, you need new blood on your mailing list.
There are many ways to make your email list grow. You can even make it self-propagating by using viral marketing methods like including jokes, free games or utilities and quizzes in your newsletters.
Those are proven viral marketing techniques that work and ones that will cause your list to help grow your list by sharing with their friends, neighbors, families and coworkers. Its your job to give them a reason to share.
Five proven list growing techniques are:
1.Write and market articles which are relevant to your products and services. These articles need to be no more than 300 to 400 words long. They need to have your key words included in an attention getting title. Your resource box needs to contain your name, contact information and a link to your website that is NOT word-wrapped. 2.Write and market ebooks. These ebooks need be no longer than 10 to 12 pages long. Titles need to contain your key words and be attention getting.
A link to your website should be included on every page of your ebook as well as in your resource box.
3.Post to blogs and forums that have topics that relate to the products and services that you sell. This is were those who are most likely to buy your products and service can be found gathered under one roof on the Internet. Do NOT use articles that you have written to market as blog posts and do not use blog posts as articles to market.
4.Find link exchange partners. Exchanging links with websites that sell products and services that are complimentary to but not identical to your products and services can increase your website traffic and help build your opt-in list.
5.Do what you need to do to get a well-established email marketer to do a joint venture with you even if that means giving them 100% of the profit from a product you own for the sole purpose of building your opt-in list.