Thursday, May 31, 2012
What do Free Reports, Whitepapers Have to do with Email Marketing?
Free Reports, Whitepapers and Email Marketing
As you've probably noticed I give away free reports each time you come to my blog. Partly because I want you to subscribe, but mainly because these reports are smart, relevant documents. If you read them sometime, you might just learn something. But, everywhere you go, every blog you visit, someone is giving something away, some kind of ebook that will help you become a better marketer, or a free report that will show you how to make $10,000 in one hour.
Well, I don't have those kind of pie in the sky offers, I'm more realistic than that. I have made lots of money online, never $10,000 in one hour, but I have made $6k -$7K in one month for over three years (2008-2011) using CPA marketing. It is not unrealistic, it can be done, if you understand the needs of people. Giving people what they want, when they want it is a trick that most marketers have not learned. Usually internet marketers remind most people of the used car salesman with greasy hair and a cheap suit, and quite frankly, people don't buy from that guy, and they won't buy from you either if you're that kind of marketer.
It's important to understand who your reader is, what they want, what they're looking for, and give it to them. My thinking is, two car salesman will not make any money if they are only trying to sell cars to one another. There are so many legitimate ways to make an income online, that it is not necessary to fall for scams and schemes. Blogging is one of the first ways to make money online just by including Google Adsense or other affiliate offers within the real estate of the blog and relying on traffic to earn an income for you.
However, most people won't click on an ad unless they find that ad of value or benefit to them. Remember, buying is an emotional action, and even though you're online advertising, people still respond to something that looks like them, acts like them, something they can relate to. That's why when you offer eboooks, free reports or whitepapers to people make sure you are giving the right audience the right product at the right time. Even so much as understanding the buying phase that reader is in, because let's face it, we're all consumers and we all make purchases everyday. The trick is understanding where that customer is in their 'buying cycle.'
I offer whitepapers and free reports from RevResponse. Why? Because they keep me from having to create an ftp product for download, and because these papers are well written by professionals like HubSpot, InfusionSoft, and other major companies. These companies are reputable, creditable and have enormous insight into internet marketing. I read and download many of them because it gives me a different perspective on online marketing as well as how I should do things. Basically, these whitepapers teach me how to market on the internet. I learned email marketing by reading what the major email clients like SendStream, Vertical Response and Aweber do to attract large clients. And you should too. So, the next time you visit my site, sign up for a free download and get a report or whitepaper. The first thing we must do is learn how to market on the internet and from what I've seen most internet marketers don't have a clue what they're doing. Many are just signing up for affiliate programs, and posting links on social media sites hoping for a sale. That's not marketing. Instead, that is like standing on a corner shouting at traffic as it goes by hoping someone will stop and listen to what you have to say.
So grab a free report or whitepaper, and don't be afraid to know what you don't know. You'll become more successful that way.