Sunday, August 12, 2012

Do Link Exchanges Really Work?

That's what many of you have asked, do Link Exchanges really work?

Making Use of Link Exchanges

There has been some criticism of link exchanges of late. There are those who say that link exchanges create two-way traffic and these folks are opposed to any technique that sends traffic away from a website.

Link exchanges do, in fact create two-way traffic. It is true that by posting a link to a website that sells products or services that are complimentary to the products and services that you sell, you will be sending traffic to another website.

The opposite, however, is also true. The website that you exchange links with will be sending traffic TO your website.

If the products and/or services that are offered by each partner in a link exchange are complimentary rather than competitive both parties can equally benefit from the exchange.

You wouldnt want to send a customers to a website that you were in direct competition with of course, but sending your customers to a website that sells products or services that they might also be interested in can be seen by your customers as a service.

Remember that when you do a link exchange you are implying to your customers that you are recommending the products or services being offered by your link exchange partner.

For this reason you need to be certain that the products and services that are being offered by your link exchange partner are worthy of your recommendation.

You wouldnt want to be responsible for your customers buying inferior products or services that you have implied are good. That could give you a proverbial black eye with your customers, as well as, your potential customers.

Websites that you choose as link exchange partners should have a PageRank that is at least equal to or better than your own PageRank.

It wont do you a lot of good to exchange links with a site that is listed on page 20 of search results.