Friday, August 10, 2012

{INFOGRAPHIC} Marketing Report: How Americans Spend Their Money

This piece of data/infographic is helpful to online marketers. Why? Because it shows where consumers spend their money online when they choose to shop there. If you are a marketer with an online business, for instance you own or make jewelry, you'll be happy and pleased to know that consumers spend a huge amount of money online on watches.

"The top five online retail categories are: jewelry and watches, consumer electronics, event tickets, computer hardware and books and magazines."

An astonishing 42% of purchases were made online. Is your business one of those benefiting from that statistic? Take a look at this graphic below and start figuring out where to target your advertising messages. Note: Spending is always higher during the holiday season, with many companies only reaching their yearly profits during this time.