I have spent countless hours promoting ideas and internet marketing opportunities within Facebook groups. Now, I'm convinced that Facebook groups don't work. They are a waste of time, and all you get out of it are tired wrists and spam. Facebook recently allowed administrators of groups to 'pin' posts--that is to use a tactic used in forums known as 'sticky posts,' in an effort to pump life into a dying product. Facebook marketing groups are dying a slow death offering very little value to those who use them.
Earlier this year, Facebook announced timeline cover photos, like the ones used on personal profile pages in an effort to align the groups product with the rest of Facebook. But, for my personal belief, the Facebook groups are of no value and are a waste of time.
Most group members do not participate after being active for a very short period of time. There are no long lasting engagement levels among members, only growing numbers of inactive users. Forget making a sale or getting a signup from being a member of Facebook groups, you may from time to time get a like for a comment you make if that comment is read by someone who hasn't been a member for long. For the most part, Facebook groups are a dead wasteland taking up space within the social network.