Tuesday, December 11, 2012

Women Lead Men in Entrepreneur Decisions

"There Are 8 Women Entrepreneurs for Every 10 Men Entrepreneurs in the U.S." That's a good ratio. What that means is that women are stepping up to the challenge of owning their own businesses in order to provide a better standard of living for themselves and their families. Entrepreneurs are the backbone of this country with a record 29 million adults making the decision in 2011 to start their own business. What that means is adults are not waiting on the economy to turn around; instead these Americans are taking life into their own hands and changing the course of their lives, on their own terms.

Many network marketers have and are attempting to discover these millions of people who are looking for legitimate business opportunities. The Global Entrepreneurship Monitor (GEM) 2011 states that "In the U.S. 29 million adults (12.3% of people aged 18-64) were starting or running new businesses in 2011. Of this 29 million, the majority fall within the 25-54 age range (e.g. approximately 10% of all adults in the 25-44 age range, and 8% in the 45-54 age range, were engaged in starting a business in 2011)."

However, understand that these people who are seeking to start their own businesses are serious, they are also intelligent information gathering people who know a scam when they see it. So, don't think you can take advantage of them by offering them a program that is all smoke and mirrors, that is, a program that will only give temporary, short-term incomes. No, these business minded entrepreneurs are looking for long-term business opportunities that they enjoy doing and will do well.

Below is a YouTube video on the 21 Golden Rules of Entrepreneurship. This video is beneficial to both the aspiring entrepreneur and the marketer seeking to engage them. Enjoy and remember to market ethically!