Tuesday, December 11, 2012
Women Lead Men in Entrepreneur Decisions
"There Are 8 Women Entrepreneurs for Every 10 Men Entrepreneurs in the U.S." That's a good ratio. What that means is that women are stepping up to the challenge of owning their own businesses in order to provide a better standard of living for themselves and their families. Entrepreneurs are the backbone of this country with a record 29 million adults making the decision in 2011 to start their own business. What that means is adults are not waiting on the economy to turn around; instead these Americans are taking life into their own hands and changing the course of their lives, on their own terms.
However, understand that these people who are seeking to start their own businesses are serious, they are also intelligent information gathering people who know a scam when they see it. So, don't think you can take advantage of them by offering them a program that is all smoke and mirrors, that is, a program that will only give temporary, short-term incomes. No, these business minded entrepreneurs are looking for long-term business opportunities that they enjoy doing and will do well.
Below is a YouTube video on the 21 Golden Rules of Entrepreneurship. This video is beneficial to both the aspiring entrepreneur and the marketer seeking to engage them. Enjoy and remember to market ethically!