Wednesday, January 2, 2013

Are you an ethical email marketer? Or a spam master?

Being an ethical marketer is paramount to making money online or offline. Ethics ties in directly with your credibility, how honest you are and whether you can be trusted. The reason I'm blogging about this today is because recently on Facebook, an online marketer approached me about doing email marketing, stating he "had a program that would bring me tons of visitors a day." Naturally, I was skeptical, but I allowed the young man to continue to instant message me that evening. What he described was pure spam, stating that he makes $2000 per month spamming people. He was not an ethical marketer, rather, he was a spam master.
Spamming is the act of sending unsolicited emails to people who (a) do not know you and (b)never requested or signed up for your email messages. The CAN-SPAM Act of 2003 makes it illegal to send these types of messages by email or text messages. According to the FCC "Under the FCC’s rules, texts and commercial email messages may be sent to your mobile phone if you previously agreed to receive them. For commercial email, your consent may be oral or written. Senders must tell you the name of the entity that will be sending the messages and, if different, the name of the entity advertising products or services. All commercial email messages sent to you after you’ve given your authorization must allow you to revoke your authorization, or “opt out” of receiving future messages. You must be allowed to opt out the same way you “opted in,” including by dialing a short code. Senders have 10 days to honor requests to opt out." This young man simply laughed at my warning about sending spam emails, stating, he was willing to take the risk. As a marketing professional, I find it hard to believe people have the gall to publicly admit that they commit spam and also the fact that a person is too lazy, and ill-informed to do the work to legitimately develop a mailing list of people who want to receive either email or text marketing messages. It's not hard. However, ethical marketing is hard for some because it is the right thing to do; while being a spam master is easy, allows an email marketer to make quick money, yet those riches don't last. What email marketing client do you use? And what do you think of spam masters?

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