Thursday, January 10, 2013

How to Market to International Customers {INFOGRAPHIC}

Thinking of expanding into global markets? You probably already communicate with international customers on Twitter and Facebook, but expanding into an international market requires planning. You have to take the culture, the environment and how you're going to market into consideration. Maybe a joint venture instead of going solo will be a better strategy? In order to be successful in international markets you must first learn what their needs are and tailor your products and services to the customers in those markets. Many companies have failed because they did not respect the customs nor understand the needs of international customers. Take a look at the Infographic below which gives you an idea of how to plan your first 100 days in an international market.