Friday, February 15, 2013

Running an SMS campaign? SMS Best Practices

Choose a short and easy-to-remember mobile keyword that associates with your business or promotion.
Display keywords on flyers, store signage, and other highly visible places for increased exposure.
Make sure keyword advertisements abide by CTIA rules and regulations by including:

A brief description of program
Instruction on how to opt-out
Frequency of SMS campaign
Terms & Conditions
Lingo: ‘Msg&Data rates may apply’
Put your organization name at the beginning of the text so customers can easily identify who the message is from.
Save text space by using abbreviations and shortened words like "thru" instead of "through".
Leverage the instant delivery and high open rates of SMS by sending messages during business hours to drive in traffic.
Abide by Mobile Marketing Association (MMA) guidelines.
For more ideas, check out how our customers have successfully used Trumpia to run their campaigns -- Trumpia SMS 30 Day Free Trial