Friday, February 15, 2013
Running an SMS campaign? SMS Best Practices
Choose a short and easy-to-remember mobile keyword that associates with your business or promotion.
Display keywords on flyers, store signage, and other highly visible places for increased exposure.
Make sure keyword advertisements abide by CTIA rules and regulations by including:
A brief description of program
Instruction on how to opt-out
Frequency of SMS campaign
Terms & Conditions
Lingo: ‘Msg&Data rates may apply’
Put your organization name at the beginning of the text so customers can easily identify who the message is from.
Save text space by using abbreviations and shortened words like "thru" instead of "through".
Leverage the instant delivery and high open rates of SMS by sending messages during business hours to drive in traffic.
Abide by Mobile Marketing Association (MMA) guidelines.
For more ideas, check out how our customers have successfully used Trumpia to run their campaigns -- Trumpia SMS 30 Day Free Trial
Start Treating Acne at the Root of the Problem There are thousands of acne products on the drugstore shelves and online markets today tha...
Did you know that 94% of small business owners consider online marketing very important to helping their business grow? But while many of y...
General Texting Statistics Texting is the most widely-used and frequently used app on a smartphone, with 97% of Americans using it ...
There are two ways to access memory: recognition and recall. Recognition happens when you come into contact with something and rememb...