Banks usually struggle with the implementation of a strong social media campaign that does not impinge on customer privacy while also operating within the confines of FDIC regulations. There is a case study about this issue with Yampa Valley Bank. They overcame industry uncertainty and fears of social media by focusing on personalized attention given to customers and designed a YouTube and Facebook presence on this platform.
Banks usually struggle with the implementation of a strong social media campaign that does not impinge on customer privacy while also operating within the confines of FDIC regulations. There is a case study about this issue with Yampa Valley Bank. They overcame industry uncertainty and fears of social media by focusing on personalized attention given to customers and designed a YouTube and Facebook presence on this platform.
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