Skip to main content

More Keyword Usage Tips For Your Business

Another reason I’ve been writing about keywords and how important they are to your online promotional and marketing activities is that the keywords you use are like the gold nuggets to everything you produce on the internet. These words are how your current and brand new customers will find you. It’s what your business will be known for. Most times businesses get this part of their online marketing wrong. Then they wonder why they aren’t getting traffic to their website, or that no one is noticing their online advertising.

Successful keyword development should be a well thought out activity. According to Wordtracker, “Keywords are what we type in when we are searching for products, services, and answers on the search engines, an act that Americans performed 15.5 billion times in April 2010 according to ComScore, the web research firm.”

That’s why it’s imperative to use words and phrases that your customers are searching for. If your customers are looking for ‘cupcake stores in Ferguson’ (better known as local search) – ‘Natalie’s Cakes and More’ shows up as the third listing on the first search page of Google. That’s just how important keywords are to your marketing efforts. When a user finds this listing on Google, more than likely they will consider Natalie’s Cakes and More as a first choice. Maybe they are familiar with the name of the bakery because of the news reports or just word of mouth. It is still a powerful testament to what and how keywords are beneficial to your marketing efforts.

Still using Natalie’s Cakes and More as our example, the company could also use what are known as ‘vanity keywords’ as another method of getting found in the search engines. These are trickier keywords to use as they are words that describe the kind of cupcakes Natalie’s bakery sells. For instance, if Natalie’s sold a special summer only flavor of cupcakes like key lime for instance, the vanity keywords could be, ‘key lime cupcakes in Ferguson.’ This use of keywords will target the type of cupcakes available for the user as well as the location of the bakery. Keywords are a powerful tool that must be used in order to have any success online.

Even using those same keywords for Facebook advertising is another way of utilizing your marketing power. Since Facebook allows for targeted advertising like local and vanity keywords, this practice will cause your marketing efforts to be earn you more customers and in turn, more money.

Comments

Popular posts from this blog

Do Male Enhancements Really Work?

What ExtenZe Does and Does Not There is no shortage of male enhancement products available to today's consumer. They promise everything from penis extension to boosted sex drive. Some products work and are offered by solid companies with long records of quality products and happy customers. Others are garbage, thrown together by shady operators knowing they won't be around by the time you figure out their products don't work! ExtenZe is an effective, natural and safe male enhancement supplement for men looking to enjoy long, frequent and thoroughly satisfying sex. Rather than making claims of bravado and not deliver, as with many male enhancement products, ExtenZe would like to clarify exactly what it promises to do, and what it doesn't. ExtenZe Does: Give you a larger erection ExtenZe is formulated with a proprietary blend of herbals and natural aphrodisiacs proven to stimulate blood flow to the penis and increase its ability restrict blood from leaving t...

Article Writing and the Email Marketer

You have got to have an opt-in list if you are an email marketer. There simply is no other choice. After Congress passed the CAN SPAM Act and it became law in 2004, you cannot legally send bulk marketing emails without the express consent of the recipients. If you do, you will be fined heavily. The law provides fines for up to $11,000 per incident. So...there you have it! You either have an opt-in list or you will have to find another way to make a living. One of the best ways to build your opt-in list is to write and market articles. Each time an article that you have written and submitted to an article bank for use by other website owners and ezine publishers, every name on their lists are exposed to a link to your website. If the articles are good and filled with relevant information, they can produce much traffic and many new opt-in subscribers. It isn't hard to write a marketable article. Marketable articles are short...only 300 to 400 words. The key ingredients...

Are You Successful Because of God, or Is It You?

I just read this article published by Marketo, titled: "The God Complex and the Importance of Trial and Error, " written by Jason Miller, it discussed a scenario where a company which wants to make detergent discovers how using a process of trial and error. The gist of the article summizes to create the theory which states do successful people have a God complex in which they refuse to believe, no matter the situation, that their way of thinking, their ideas are wrong regardless of the "complexity of the situation." Let me tell you why that article sticks out to me. I have been marketing successfully and unsuccessfully at times on the internet since 2001. I've had my super successful times as well as times when I've just plain walked away from projects. There was a period where internet marketing programs paid my bills for three years and financed lavish vacations to the Caribbean and other wonderful places many people...