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Thursday, December 29, 2011

Landing Page Mastery Part 3: What You Need Before Getting Started

Website Magazine



Today is Part 3 of How to Create Masterful Landing Pages. This lesson teaches you to prepare. Prepare your end result so that your beginning is smooth. That is, how to collect leads, creating value and benefit in your product, and a method to evaluate the sales cycle stage your leads are in. And also consider collecting cellphone numbers. Mobile marketing is the next level of business success, and you need to be poised to jump right in it. Here is part 3 of creating Masterful Landing Pages.

Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page. If you're trying to gain leads for a PPC campaign, then this part is going to prove to be super important for your work.

One thing you absolutely must have before you get started is an autoresponder. Without any autoresponder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers – and giving yourself the opportunity to attempt future upsales -- you're allowing them to leave and never return.


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In addition to an autoresponder, you will need to have an actual offer that people want to buy. You should develop a product, such as an ebook or a piece of software. Whitepapers are really popular if you want to truly succeed. People need a reason to be interested in what you offer. In some way your offer must have value to them and provide a benefit to their lives. You will then either want to sell this product and attempt to get subscribers from your thank you page – or you will want to get subscribers by offering the product for free.


Another thing you absolutely must have before you get started is a check out service. You may want to consider Paypal, PayAlert, a Shopping Cart Service, or Click Bank. All of these services will allow you to make transactions quickly.



Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and
a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.


The best conversion tool


Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and
a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.

Another thing you will need before you can get started on your landing page is some way in which to create a realistic signature. Http://www.vletter.com is probably your best bet; but, if you're on a budget, you may want to opt for simply using a word processing program like the one already installed on your computer.

Thank you for reading this series. If you follow these instructions carefully, you will no doubt have a landing page that will convert forever. Hey, come back tomorrow, and check out Part 4 of Creating Masterful Landing Pages. Tomorrow we will talk about "Planning Your Landing Page Theme."

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