The social media customer experience is equivalent to the types of customer reviews your brand gets. What I mean is, the behavior of your followers on Twitter, your friends and fans on Facebook, will indicate what they think of your company or product. The question you should be asking is, 'do my customers really get me?' In case you haven't noticed, consumers are now in control of the marketplace. They choose which brand relationships to engage in. New social networking technology allows consumers to voice their preferences to you, the business owner. They tell you what they want, and how they want it. If you are a savvy marketer, you can capitalize on social media opportunities by listening to what your customers are saying and doing. If you want to get in front of the social networking trend, stop focusing on selling and focus on the conversations that are occurring about your product. Develop relationships that will promote trust, and lo...
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