Tuesday, January 31, 2012

How Do You Prevent Social Leakage?

(or what to do when social pollination gets out of control!)

One of the reasons marketers are apprehensive about using social media is loss of control once their information is shared across social networks. Don’t get me wrong, viral, out of control social sharing is the goal, marketers want that. However, the challenge arises when ‘Social Leakage’ happens.

‘Social Leakage’ is important because marketers rely on outside social networking platforms like Facebook, Twitter & others to get their messages out to the masses. This sharing or social pollination is a good thing. Yet, once that marketer sends an email newsletter to their subscribers, and those subscribers share that information with their friends and followers, ‘Social Leakage’ marketers lose control of how and where that information is shared. It’s important to know who your audience is when you are creating content for your subscribers. With your subscriber base, you know who your audience is and what they like, and more importantly, where they are in the buying cycle. But, when your content is shared and forwarded (in the case of email marketing), it becomes easier to lose control of the knowledge of user social behavior.

This loss of control drives a fear within marketers when it comes to merging email and social marketing tactics.

Recently, The Relevancy Group (@relevancygroup) conducted an Executive Survey asking, “which social marketing initiatives have you currently deployed, plan to deploy or do not plan to deploy?” 35% reported they target email subscribers based on social influence. While 44% used Twitter for marketing and customer service. Another 52% shared email to social networks.

Your Email Is About to Get More Social!

This data speaks to a need to invest in tools that are connected to email marketing platforms that make social marketing integration easy to manage and thus more effective. Vertical Response, Aweber and Constant Contact offer such social tools that allow measurement of the effectiveness of marketing messages. Understanding social media data and its effect on ROI is a major concern for marketers. Utilizing a social-email tool can improve understanding of the social engagement marketers implement. Just as important, utilization of an email social tool manages ‘Social Leakage’ so you, the marketer is able to identify who reads your messages, where they obtained your message, and the social sharing avenue your message travelled.

If your social media marketing messages are spinning wildly out of control and you have no idea of how to capture the data to measure ROI, then check out these recommended email social tools.

Vertical Response VerticalResponse free trial


Can You Have More Sales, Too?

Helping over 102,000+ businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.

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Constant Contact

Compare the three and then let me know if this helps you measure your social media marketing campaigns more effectively.

Thank you for reading,


Sunday, January 29, 2012

Want to Better Interact With Your Customers? Create Your Own Network!

{SPONSORED}Contact LaTease Rikard on ViralNetworks

You know how marketing experts say it's more expensive to find new customers than to keep existing ones... How about I tell you about a site that helps you: get insanely cheap leads AND better interact with your customers!

This site is a social network for online business owners and marketers and has everything you need to build the perfect platform for YOUR online success. The site is jam packed with great networking, marketing and even money making features!

Read Enough? Visit:


Not only you can network and share your content (articles, photos, videos...) with other members but you also earn credits for every action you take. Credits are used to determine how much money you get from the revenue sharing pool.

You can also build a downline (5 to 8-level deep) and contact them every 5 days! Even better, if you decide to upgrade, you get access to the internal mailer system that allows you to contact up to 6,000 random members every 3 days! 100% deliverability rate GUARANTEED!

The site even gives you the tools to create your OWN network so you can better interact with your customers and followers, allowing you to build strong, durable relationships with them and thus truly making the most of your online presence.

Read Enough? Visit:

This site is FREE to join, but if you're serious about the success of your online business, make sure you consider upgrading through the one-time offers as they all offer GREAT value for money. The upgraded features are really worth the (small) investment! See you on the other side!


To YOUR Success,

LaTease Rikard

P.S. - I really look forward getting to know you and networking with you in the fastest growing online business social network! Oh, and check out the video, it explains it all!

Contact LaTease Rikard on ViralNetworks

Mobile Marketing Is Not The Future, It's The Present

If you're considering mobile marketing, you should first learn from the big boys. Take a look at some successful mobile campaigns that are going on right now. McDonalds has a great campaign going on that allows users to receive discount coupons right on their cellphones. Morgan Stanley predicts smartphones will out-ship the global PC market (that’s desktops, laptops and netbooks combined) by 2012. Smartphones already beat basic feature phones by a factor of five timesvi in complex services usage, such as email and Web browsing. With mobile, your Website is literally in your customers’ hands. But are you ready to meet their expectations?

Let's just face it, this is the worst economy we have seen in over 70 years. There are over 2 million people chronically unemployed, they will never find jobs in this economy. If you're one of them, then mobile marketing is the single most important entrepreneurial decision you can make.

You don't need a list, you don't need a website, or any other online skills. All you need is a computer and internet access. And even though you have a mobile phone within reach, you don't even need that.

If you’re smart enough to follow a simple, fully explained, step-by-step roadmap...

You are looking at everything you need to make today the first day of your evolution into a full-time mobile marketer.

A once-in-a-lifetime opportunity is literally right under your nose...

The normal internet marketing success rate is 1%-3%. With Mobile Money Bandit, your success rate jumps to an astonishing 30%! How would you like to convert 3 out of every 10 people that wants and is looking for your service without you having to do anything? Take a look at this video I produced, it will shock you right out of your seat.


SMS (and its cousin, MMS). SMS is the channel of maximum reach potential. While not all
researchers reflect the same data, most agree that cell phone usage for individuals ranges from 87%-95%. Assuming the requisite carrier and consumer permissions are met, it is possible to access virtually every U.S. resident.


New Beta Recommendations Bar on Facebook

A Recommendations Bar on Facebook is in beta. The bar is a new social plugin that integrates social reading and sharing capabilities of OpenGraph allowing any website implementation of the same social reading and recommending features found in social reader style apps from the big news outlets like the Washington Post and USA Today.

The Recommendations Bar enables three essential social functions:

Social recommendations

The Recommendations Bar prompts readers with other articles when they finish the one they’re reading, using Social Graph data to recommend the most relevant articles. This includes articles that a user’s friends have liked or articles that have received a high volume of likes and comments. Essentially, the same “secret sauce” that goes into ranking News Feed posts and Comments is leveraged in the Recommendations Bar, ensuring that readers are recommended articles that are relevant to their interests and social connections.

Like Button that “follows” the user

The Recommendations Bar creates a Like button that doesn’t move, even when users scrolls or resize their browser windows. The Recommendations bar is a much more elegant solution, as it eliminates the need to place a Like button in a particular location on a given page — its position is relative to the user’s browser window, not relative to site content. While this can be done using relatively simple HTML and CSS, Facebook’s solution is even simpler to implement, and the sizing and display has been thought through down to the pixel.

The 5 Most Effective Facebook Marketing Tools

Social reading through frictionless sharing

The Recommendations Bar allows users to like content, get recommendations, and share what they’re reading with their friends.

The Recommendations Bar is always docked to the lower right (or left) of the screen. When the page loads the Recommendations bar will be collapsed and the user will have the option to ‘like’ your page.

As the user nears the end of your page, the plugin will expand. The expanded view will show the user a social recommendation of the next article to read on your site.

Friday, January 27, 2012

Sunday, January 22, 2012

10 Tips & Trends To Promote Your Social Business

Here are Four Benefits of Increasing your Twitter Followers:

1) The Twitter Followers Count is the New Better Business Bureau Stamp of Approval

If you have a website, then having a Twitter follower count in the thousands can dramatically increase the conversion rate. By placing your Twitter follower count in a highly visible area of your site, it gives visitors a perceived sense of trust and leads to more conversions.

2) The Higher Your Followers Count, The More People Will Follow You

On Twitter, people will judge whether or not to follow you simply based upon how many followers you currently have. Having 1000s or 10000s of followers will have an incremental effect on how many people choose to follow you.

As your numbers increase, you will also start ranking on the hundreds of Twitter related websites. Many targeted categories on these sites only require 10k-20k followers to get the #1 ranking.

3) Increased Traffic to your Websites from The Most Engaged Internet Users

Traffic from Twitter can easily get into the thousands and tens of thousands each month with a good tweet schedule. The traffic that comes from Twitter is very unique because Twitter users are up to 3-5 times more engaged than the average internet user. Take a look below at how Twitter users compare on the key metrics of engagement.

4) Having the Ability to Direct Message Followers

In addition to receiving your tweets, you are able to send a direct message to anyone who follows you. This allows you to send messages to each of your followers promoting your business or website. Below you can see how a direct message shows up on a followers profile.

Check out the following slide to find out the 10 most important trends for Facebook, Twitter and Social Media in 2012.

These ten social media trends for 2012 will change your strategy for Facebook, Twitter, and social media marketing. By staying one step ahead of the 2012 social media trends, your business will be ahead of the marketing curve.

Get 1000 Twitter Followers added to your Twitter account without following every month. No password needed. 100% satisfaction guaranteed. Click here to find out how we add Twitter followers for our customers.

"73% of marketers will be increasing their activities on Twitter in 2011-2012" (Social Media Examiner"

Monday, January 16, 2012

140 Twitter Marketing Tips and Tricks

Twitter for Marketing: 100+ Twitter Marketing Tips and Tricks
A fantastic list of over 100 Twitter marketing tips and tricks that can be implemented by anyone. This tips will help any business use Twitter for marketing with creativity and execution. Check out the slideshow below on how to market to Twitter.

140 Twitter Tips
View more presentations from Kyle Lacy

What Twitter Marketing Tips and Tricks do you use to get followers and retweets? Share with us, we'd love to know what's working and what is not.

Saturday, January 14, 2012

LinkedIn Marketing Tips - Linked SEO and Profile Optimization

This 7 minute How to LinkedIn SEO video will have you profile coming up on the first page of LinkedIn search results. It breaks down LinkedIn profile optimization in simple steps that anyone can do in a matter of ten minutes.

300 New LinkedIn Connections / Contacts Added Every Month--

Friday, January 13, 2012

You Will Fail in Business, Bet On It

Today I want to share an inspirational post with you. Have you ever considered that your income is directly related to your input? If you haven't made this connection, then try going to a job without doing the job you were hired to do. Soon your supervisor will be in your space asking if there is a problem, or it could be worse than that. All I'm saying, is if you don't put in the work, you won't get the expected output from your labor.

That concept goes for everything in life; if you do nothing, you will surely get nothing. 
Over the years I have promoted products online and have recruited some who took the business and prospered phenomenally.  Then there were others who were on fire for the opportunity in the beginning, but then they just quit. No explanation, they literally vanished. I suspect frustration crept in and conquered them instead of the other way around. 

Consider this: most entrepreneurs will fail hundreds of times before becoming successful. There is no avoiding failure. Failure simply means there is a process or action that didn't belong with everything else you had done up until that point.  You just have to figure out what went wrong. However, the ego gets bruised, creating 'feelings' of hurt, shame & disappointment.  This is all misplaced energy and can be overcome.

As an entrepreneur, 'feelings' don't belong in the realm of business formation and decision. Your job is to build a successful business, being rejected, and told no, is as much a part of your growth as puberty is to youth.  All I'm saying is, expect to fail when building your business. If you expect it, prepare for it, then failure or the act of failing will have less of an impact on you. 

Think how many times you have quit an opportunity only to look back in hindsight after you have grown a thicker skin, and regretted your decision to quit. I know that feeling, and believe me the bitter taste of regret is far worse than any feeling of disappointment. 

APY 60- $10 off!

Before you quit, if you're thinking about quitting, step back a moment and really look at the situation.  Find someone who is doing your business successfully and connect with them. Thats easy to do today because of the internet. Most successful people don't mind sharing their story. Because, like you, they were once where you are. Remember this, disappointment convinces you to believe in your failure, but perseverance rides on the wings of success. 

I hope this inspires you today.

Friday, January 6, 2012

Part 10: Landing Page Mastery - Finest Examples of Landing Pages

Is Pinterest Doomed to Fail?

When you are constructing a landing page, it is always a good idea to refer to a number of other successful landing pages for ideas. The following are three examples of landing pages that convert well: Clip'n Print Coupons

What works well with this page? The first thing to note the products, your eyes instantly find the products you recognize and know. Like Coke, Kraft Macaroni & Cheese and even the yellow Cheerios box. You realize that you want to save money on these items because you need them and buy them when grocery shopping. But take a look at the call to action, it says, "Start Saving Now." Why wait, this page says, provide your email address and your zip code and you could be on your way to saving now.

Another good point about this landing page are the privacy rights and the unsubscribe information at the foot of the page. This, again, boosts trust and increases conversion rates. Another important and notable part of this landing page's success are the brand names represented, which also increase trust.

Best of 2011 - Viral Video Ads

Let's check out another successful landing page: 30 Second Smile

The page creators knew that this was a product that could not be sold with a simple call to action. Instead, they provide the visitor with information helpful in making a decision. Note the calm, easy colors. Light blue relaxes the mind, so when you visit this page you don't feel a hard sell, instead you can actually learn something about the product to help the customer make a decision to buy. The testimony is also powerful, note the use of major news outlets confirming the product legitimacy in the upper right hand corner of the page. When you are promoting a product that is new to the market, your landing page must be informative, inviting, and most of all have a call to action. Your page should lead up to getting the money.

And there you have it: being successful with landing pages really is a repetitive process. If you follow the tips outlined and use good examples, you should have no problem constantly increasing your conversion rates.

19 Local SEO Optimization and Local Search Marketing Tips

An incredible whiteboard explanation of everything you need to know when it comes to local seo optimization and local search marketing. This will help anyone move up the google rankings in regards to local seo.


Thursday, January 5, 2012

Part 9: Landing Page Mastery -- Driving Traffic into Your Landing Page

In the first portion of this article, we discussed driving traffic into your landing page using pay per click advertisement and natural search engine optimization. Now, both of those methods can be effective, but they both usually have rather high barriers to entry and require a lot of work.

Luckily, you do have another option: human connections. And this is where most Internet marketers fail. They don't realize the power of human connections because they are so caught up in the idea of making transactions and collecting massive checks without having to deal with customers and clients.

One quick way to get traffic through human connections is a joint venture. You can enter into a joint venture by compiling a list of possible “partners” -- or people who might be able to assist you in some mutually-beneficial way. This list might include other list owners in your niche, site owners in your niche, and experts. You can also find JV offers around, whether you find them in forums, or social media.

There's only one important thing you should keep in mind when contacting joint venture partners – and that is to make it as quick, easy, and beneficial for them as possible. If they have no incentive for doing it, they probably wont even reply to you. And if it isn't easy, they'll accept other joint venture offers over yours.

Another way in which you can drive traffic to your landing page is through blog and forum posting; however, it is important that you do not spam, as many businesses do. Instead, actually participate on the forum, provide people with something of value; and, after a while, post your product in your signature – and try to network with people on the forum who work in similar fields.

Your approach to blog posting should be similar. Include a signature file that links back to your landing page, but don't spam. Instead, post useful comments. This is not only more ethical, but it is plainly more effective. Spam gets deleted. Good comments get praised, inducing people to follow your link and check out your products.

Wednesday, January 4, 2012

Part 8: Landing Page Mastery - Driving Traffic to Your Landing Page

Today in Part 8 of the Landing Page Mastery series we discuss the ways to drive traffic to your your landing page. Up to this point we've shown how to develop your page so that it gets seen, now we put all that to the test by providing you with ways to get traffic to it.

iTunes, App Store, iBookstore, and Mac App Store

Driving traffic into your landing page – it sounds easy, doesn't it? Well, it's not. And no matter how great your landing page is, it wont matter if no one ever reads it. Furthermore, if everyone in the world other than your target audience reads it, it also wont matter. This is why you need to find media through which you can drive targeted visitors to your landing page.

One way in which you can drive traffic to your landing page is through natural search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a continually-increasing stream of traffic over time.

Generating natural search engine traffic generally entails getting links to your site. While reciprocal linking was once the best strategy, experts now believe that major search engines are devaluing reciprocal links in favor of one-way links and triangular links (which search engines can't really detect).

Another way in which to get natural search engine traffic is by optimization your website for certain keyphrases. You can do this by creating pages that specifically focus on one keyword on your given niche. You can then set the page extension to that keyword and optimize the content at a 1.5% density for that keyword. You will also want to use it in header and title tags.

Now, in addition building natural search engine traffic, you will want to consider using pay per click advertising. You can do this by opening an account with Google Adwords, Bing, Yahoo and even Facebook.

As mentioned earlier, successful Google Adwords campaigns do two things: they group keywords into multiple, small, related groups – and they send leads to multiple, tweaked landing pages.

iTunes, App Store, iBookstore, and Mac App Store

This means you will have to start with some careful keyword research; and you will then have to alter your landing pages to match that research.

These are some of the most commonly used tools for driving traffic to a landing page; however, they are not always the most effective.

Tuesday, January 3, 2012

Part 7 Landing Page Mastery: Tips on Increasing Your Landing Page Conversion Rate

The other day I gave you tips on how to write a landing page that converts. Today we go into detail on how to increase those conversions. It took me a long time to realize that having a landing page, an autoresponder and a product that sells, all work together. Sure you can eliminate the landing page and autoresponder, but you are limiting your potential income. Basically you're leaving money on the table. Take a look at the following tips and just like you promise to exercise and create all those new years' resolutions, adding a landing page to your marketing mix should be at the top of that list. It will keep you from having money problems in 2012 that's for sure! Enjoy the following article and remember to leave a comment or two!


There are three major ways in which you can create your landing page conversion rate. All landing pages created by professionals usually include these three elements at a few others.

The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your landing page. This radically increases visitors' trust. Most people who resist buying products online do so because they're weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product. By adding your picture and signature, you can gain visitors' trust.

Another way in which you can increase your landing page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.

The third way in which you can gain trust is by offering something for free. This is generally what you will do if you're using a squeeze page to generate leads: you'll offer a free report, whitepaper or five-day course – and then use that to generate leads, which you will later upsell or generate revenue from via affiliate sales. Why is this technique so effective? Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally, it builds trust.

In addition to these three general ways in which to increase your conversion rate, you should always guarantee a product. If you sell through Click Bank, you actually won't have a choice. But if you're using Paypal or some other check out program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase.

Additionally, put copyright, TOS (terms of service, and privacy policy links in the footer. Many of your potential customers look for this type of information and form a true distrust of sites that do not contain that basic information.

Follow all of these steps and you will significantly increase your landing page conversion rate.

Sunday, January 1, 2012

Part 6: Landing Page Mastery - How to Write Copy that Converts

In addition to careful copywriting, there are other important things you must take into consideration when writing a landing page that converts. For instance, it is important to build a compelling case for a time-bound offer.

Now, this doesn't mean you have to invent fake deadlines and constantly revise them each week. This is a good way to guarantee your complete loss of credibility in the shortest amount of time possible.

However, when planning your copy, you will want to make sure that you constantly urge the reader to act immediately by inserting a number of “calls to action,” as I've mentioned previously.

Microsoft Store

You may want to consider using fly-ins or pop-ups to create more urgency – or to make a time-bound offer. Perhaps you can use a countdown to build urgency (i.e., when someone arrives at your landing page, they have five minutes to purchase the product at the lowest price).

Now, if you're creating a squeeze page, you might want to employ slightly different tactics. Rather than building a compelling case with multiple triggers and calls to action over the course of 1000 words, you may want to simply condense that all into a compelling headline and one paragraph of “benefits.”

For a completely free-to-join squeeze page, you more than likely wont have a considerable amount of resistance to joining, unless the visitor a) doesn't see any benefits; and b) suspects that you will sell their email address to spammers.

Both of these problems are relatively easy to overcome. In your headline, simply state the exact benefits they will receive for joining – as always, mixing in psychological triggers. In your first paragraph of copy, give them a compelling reason to join now (i.e., the price might go up, the list might become private, you'll get this amazing report).

Now, to overcome the second problems, simply include a short line under your opt-in form that explains that you will not – under any circumstances – spam them or sell or give away their email address and name.