Wednesday, December 12, 2012

Facebook Groups a Waste of Time?

I have spent countless hours promoting ideas and internet marketing opportunities within Facebook groups. Now, I'm convinced that Facebook groups don't work. They are a waste of time, and all you get out of it are tired wrists and spam. Facebook recently allowed administrators of groups to 'pin' posts--that is to use a tactic used in forums known as 'sticky posts,' in an effort to pump life into a dying product. Facebook marketing groups are dying a slow death offering very little value to those who use them.

Earlier this year, Facebook announced timeline cover photos, like the ones used on personal profile pages in an effort to align the groups product with the rest of Facebook. But, for my personal belief, the Facebook groups are of no value and are a waste of time.

Most group members do not participate after being active for a very short period of time. There are no long lasting engagement levels among members, only growing numbers of inactive users. Forget making a sale or getting a signup from being a member of Facebook groups, you may from time to time get a like for a comment you make if that comment is read by someone who hasn't been a member for long. For the most part, Facebook groups are a dead wasteland taking up space within the social network.

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Tuesday, December 11, 2012

Women Lead Men in Entrepreneur Decisions

"There Are 8 Women Entrepreneurs for Every 10 Men Entrepreneurs in the U.S." That's a good ratio. What that means is that women are stepping up to the challenge of owning their own businesses in order to provide a better standard of living for themselves and their families. Entrepreneurs are the backbone of this country with a record 29 million adults making the decision in 2011 to start their own business. What that means is adults are not waiting on the economy to turn around; instead these Americans are taking life into their own hands and changing the course of their lives, on their own terms.

Many network marketers have and are attempting to discover these millions of people who are looking for legitimate business opportunities. The Global Entrepreneurship Monitor (GEM) 2011 states that "In the U.S. 29 million adults (12.3% of people aged 18-64) were starting or running new businesses in 2011. Of this 29 million, the majority fall within the 25-54 age range (e.g. approximately 10% of all adults in the 25-44 age range, and 8% in the 45-54 age range, were engaged in starting a business in 2011)."

However, understand that these people who are seeking to start their own businesses are serious, they are also intelligent information gathering people who know a scam when they see it. So, don't think you can take advantage of them by offering them a program that is all smoke and mirrors, that is, a program that will only give temporary, short-term incomes. No, these business minded entrepreneurs are looking for long-term business opportunities that they enjoy doing and will do well.

Below is a YouTube video on the 21 Golden Rules of Entrepreneurship. This video is beneficial to both the aspiring entrepreneur and the marketer seeking to engage them. Enjoy and remember to market ethically!