Sunday, May 15, 2016

19 Reasons Why Text Messaging Works For Business

General Texting Statistics

Texting is the most widely-used and frequently used app on a smartphone, with 97% of Americans using it at least once a day. (PewInternet)
People worldwide will send 8.3 trillion text messages in just this year alone. That’s almost 23 billion messages per day, or almost 16 million messages per minute. (Portio Research)
Over 6 billion text messages are sent in the U.S. each day.(Forrester)
Over 80% of American adults text, making it the most common cell phone activity. (Pew Internet)
Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)
Text messaging has a 45% response rate, while email only has a 6% response rate.(Velocify)
Texting takes up 14.1% of cell phone users’ time.(Nielsen)
90% of all text messages are read in under 3 minutes. (Connect Mogul)
75% of phones worldwide (4.5 billion) are text-enabled (Duo Call Communications)
96% of smartphone users text.(Acision)
Americans sent 69,000 texts every second in 2012(CTIA)
The average adult spends a total of 23 hours a week texting (USA Today) The average Millennial exchanges an average of 67 text messages per day (Business Insider)
On average, Americans exchange twice as many texts as they do calls(Nielsen)
Only 43% of smartphone owners use their phone to make calls, but over 70% of smartphone users' text (Connect Mogul)
55% of heavy text message users (50+ texts per day) say they would prefer to receive a text over a phone call (Pew Research Center)
In 2011, 31% of Americans said they preferred text messages to phone calls (Pew Research Center)
It takes the average person 90 minutes to respond to email, but only 90 seconds to respond to a text message.(CTIA)
American women text 14% more than men.(Nielsen)