Friday, June 22, 2012
I just read this article published by Marketo, titled: "The God Complex and the Importance of Trial and Error," written by Jason Miller, it discussed a scenario where a company which wants to make detergent discovers how using a process of trial and error. The gist of the article summizes to create the theory which states do successful people have a God complex in which they refuse to believe, no matter the situation, that their way of thinking, their ideas are wrong regardless of the "complexity of the situation."
Let me tell you why that article sticks out to me. I have been marketing successfully and unsuccessfully at times on the internet since 2001. I've had my super successful times as well as times when I've just plain walked away from projects. There was a period where internet marketing programs paid my bills for three years and financed lavish vacations to the Caribbean and other wonderful places many people dream of going. But, then like an automobile factory that needs retooling to prepare for a new product design and new year, I reinvented myself to study email marketing, mobile and social media marketing. And in the interim, my income suffered, I had to go back into Corporate America and take a 'job,' but still polish my craft while doing so.
Still, I don't quit, I refuse to believe naysayers in my life, or those that give me quizzical looks when I speak so passionately about internet marketing and the joys I receive in living in my gift. It's as if I am in a world, a bubble world and I'm shouting loudly, yet the whole world passes me by, missing out on the greatest free information they will ever receive. Information that could change their lives tomorrow if only they would believe. I guess that's how God feels too, we pass by His word and Him freely, never once considering that if we only took the time to believe, gave Him a chance into our lives that it would be the greatest free information we will ever obtain if only we would believe. Hmmm, I'm starting to make a connection here between successful people and God.
I don't believe there is a God complex in successful people or their behavior, only if that God complex means having a belief in what God may have revealed to them by planting the seeds of an unbelievable idea in their minds (which is what God does.) I believe that business, successful business ideas are borne from those who believe wholeheartedly in that thing they believe in, so much that they refuse to give up despite the odds. Not all successful business people believe in God, I just happen to be one who does. I also know that you don't give up on a dream, no matter how bleak it looks, how depressing failure can appear, you never give up. Because the day you give up, is the day it all ends and you go back to doing that same thing you were trying to get away from--a JOB (just over broke.)
My recommendation to you is, if you have a light (a dream or idea) inside you, whether that light is flickering or a full flame, don't let it die out. Give your idea, your dream life, and room to grow. Sometimes you may hit a brick wall and that's only because the way you decided to get it accomplished was the wrong way, like getting lost when driving, sometimes we turn down the wrong road only to retrace our route and go back the way we came to get back on the right road. All I'm saying is sometimes, we have to get lost in order to find our way. Success is just that way. A great man once said, "if it was that easy, everyone would be doing it."
No matter what, God complex, or a belief in yourself, don't give up on your dream. It is who you are, it is what you were made to do.
Do you have a God complex?
Saturday, June 16, 2012
“A consumer who is viewing or using mobile advertising channels is more advanced in their usage of mobile services than a member of the general population.” If you're using or thinking about using mobile marketing, the one thing you should know is your customer and target audience is very skilled at using their device. They know how to open an email message on their smartphone or tablet, they also know how to use texting, video other mobile applications. So, with this understanding, you should have a base point of how to speak to your audience. Right there is a clue on the types of products and services you may be able to offer to your mobile market.
Keep your messages simple, because the easier it is for your audience to access your basket of goodies, the more engagement you'll get. The mobile market audience is increasing, according to Advertising Age, “Who’s making a mark in mobile? Content players,” February 4, 2008, "the number of Americans who watched mobile video grew 60% between January and November . This demonstrates the headway that advanced mobile technology adoption is making in the United States today. Mobile phone subscriptions in the United States have increased from 195 million in 2005 to 243 million in 2007." Check out the video below from mobile marketing vendor Cash Texts:
Cash Texts is a solid company who has their finger on the pulse of the mobile audience. They understand that conversion rates for businesses selling mobile products are higher than for businesses offering non-mobile products. With that being said, conversion rates for advertisers offering mobile products averaged 65% higher than the rates achieved by advertisers offering non-mobile products.
College students are among the early adopters that are making mobile their choice. This is the perfect target audience because college students are always on their cell phones! They use tablets and iPads all the time, so therefore, marketing to this audience would be a stroke of genius. Take a look at the graphic below, these verticals have been identified as having a very high conversion rate (60% and higher).
Make your mobile campaigns convert by encouraging engagement with your audience. One way to do this is to create a dialogue with your customer that goes beyond the initial impression. Mobile campaigns that convert are more effective than general banner placement campaigns. Offer discount coupon codes that are redeemable over the phone, online or in your store. These are successful audience engagement techniques and can increase your sales by 25%. The graphic below shows how you should engage your audience using mobile marketing.
Here are some final tips on creating mobile marketing campaigns that convert:
1. Analyze your audience
2. Tailor your campaigns to the technology
3. Increase your marketing when the level of customer engagement increases
4. Keep your messages simple (br>
These should be great take-a-aways for you to get started with a successful mobile marketing campaign that converts.
Thursday, June 7, 2012
Have you ever noticed that people love to share information with others? Knowing something that somebody else needs to know makes a person feel better about themselves. It gives them self-confidence. They think it makes the person that they share information with think that they are smart and in the know. Listen to any conversation between neighbors and you will hear them exchanging information about who is the best plumber in town or where the best beauty shop or barber shop is located. Its human nature and a human trait that savvy email marketers can take full advantage of. That's wehre 5iphon Hardcore Extreme List Builder comes in.
Entice, encourage, and persuade the members of your opt-in list to share your marketing emails or your newsletters with their friends, families and co-workers. There are some fairly simple ways to do this.
1.In your newsletter include a coupon for dollars off on an upcoming product and tell your list that they you will honor the coupon when it is presented by them, as well as, by anybody that they share it with.
2.Include a free gift that the members of your list can share with their friends, families and co-workers. Be certain that the gift can only be downloaded from your website.
3.Send your list a quiz that is in some way related to the topic they are most interested in. Encourage them to share the quiz with others and post the answers to the quiz on your website.
Each time someone visits your website you have the opportunity to encourage them to opt-in to your list.
Each time one person opts into your list, you then have an opportunity to get everyone that they know to opt into your list if you can encourage them to share information...and they love to share information.
How do you grow your list? If you're not using these techniques, you're literally leaving money on the table. 5iphon Hardcore Extreme List Builder is free, check it out below, just enter your email address and get the tools you need to make money online. Because remember, the money is in the list!
Friday, June 1, 2012
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