Sunday, November 27, 2011

What does it do for me?

As I sit watching the football game, my idea factory never shuts down.  I've been researching and learning my Google Adwords strategy.  

To me Adwords mastery is a pathway to a legitimate online income.  However, you can't be successful with Adwords until you learn how to manage PPC campaigns.  But before you progress to Adwords campaign management, you have to know your audience. 

So I'm thinking like my customers will think.  They will want to know, "what does it do for me?" 

Having a customer focused mindset helps focus my ad copy. Instead of copy that boasts of product accomplishments,  I know my copy must make my customers the star.  For example, instead of writing "the industry leader in weight loss products," my copy should read "lose 10 pounds using a trusted weight loss product."

I've still got some fine tuning to do on my copy but you get the idea.  Because I have been promoting CPA (cost per action) ad campaigns successfully for the past three years,  decided to take my business to the next level -- Google Adwords PPC marketing.

I'll keep you updated on my progress to Adwords greatness. I'm going to launch my first campaign in the 1st quarter of 2012.  If you have some Google Adwords best practices,  share them below in the form of a comment.  Thanks!