TeasasTips

How much value does a Facebook Like have? I posted this comment on Facebook the other day regarding the influence a social media Facebook Like has---or basically, what is the financial value of a 'Like' as quoted by Heather Whaling, president of Geben Communications: Having a lot of 'likes' will not pay your rent or your mortgage. The bank doesn't accept 'likes' as collateral." Sooner you get familiar with the new Facebook page design, the bigger competitive advantage you can gain. One of my Facebook friends took offense to the quote by saying "Likes have value." Yes they do have value, but how many marketers can substantively say that Facebook is generating an income sufficient enough to quit their day jobs, and work full time from home making an income off the social media network? Not many, there is only one Mark Zuckerberg. However, there are many webinars, whitepapers and special reports that can help assist marketers in how to m...

Mobile marketing is not only mobile smartphones, but it also includes tablets, e-readers and iPad devices. When you think mobile, think about all of these gadgets, because the owners of them will be connecting with you. According to marketing agency Merkle, 63% of mobile consumers check their email on their mobile devices an average of one to four times per day. That's huge! Another survey done by ClickZ found that people are not casual phone readers. About 70% read emails, 18% skim their emails and the rest just glance and delete them. But, here's a statistic you never want to forget, many individuals report their mobile phone is within reach 24 hours a day. With that in mind, here are tips on how to get mobile opt-ins from your customers. First, you will want to build trust with your brand. If you build trust between your brand and your customers, they will trust you with their time and most importantly access to them, and will opt-in to your offer. Create ...