TeasasTips

Black Friday is a huge money day for retailers in the United States.  You can tell how much retailers rely on Black Friday sales just by looking at the amount of sales circulars that come with the Wednesday paper (the day before Thanksgiving.)  Retailers spend lots of money to get our attention for this Holy Grail of retail sales.  They rely on consumers getting caught up in the hype of Black Friday and spending money, even money we don't have.  This year I was not surprised that retailers have decided to invade a traditional family holiday with their offerings of retail sales: Thanksgiving day sales. Target, Wal-Mart and Kmart all had Thanksgiving day sales beginning at 8pm for Kmart.  The deals were tempting, but I kept feeling bad for those employees who had to work on Thanksgiving and Black Friday.  What about family, what about sitting at home with all your crazy relatives, love them or leave them, on Thanksgiving for these people?   Sur...

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Everyday in my line of work, I have an opportunity to sell something to people.  Perfect strangers allow me access to their homes, their lives and their personal space, yet I choose not to sell them anything.  However, I am one of the most successful reps in my market.  How is it that I am successful at persuading people to do something they have very little knowledge of, and not be a salesperson? Because I work at being me.  It's The Power of Attitude   Selling is hard work.  You have to memorize scripts, memorize and remember the right things to say at the right roads of objection.  When you're being yourself, it's so much easier to have a natural conversation with people.  They trust me more that way.  I get in the door 65% of the time, and my closing ratio is 54%.  Yet, I do not sell anything at any time to anyone. When I leave a panel members' home, they feel like they can call me with any problem, and they do.  A...

It's never too much, too late or too soon for retailers to take advantage of a situation and turn it into a revenue generating marketing tool.  Well, Hurricane Sandy or Frankenstorm as it has been called as well, has some retailers either catching flak for poor marketing taste, or other retailers making money off Hurricane Sandy. Retailers were hoping shoppers who were hunkering down inside their homes would be online shopping, if not shopping, at least looking.  But, how do you shop when now your home has been destroyed, or you're homeless.  Now Christmas gift shopping isn't high on your agenda.  Having a place to stay for you and your family is now first priority. American Apparel was on the hot seat the other day because of a Tweet they published : "American Apparel's Hurricane Sandy promotion, which read, "In case you're bored during the storm, 20% off everything for the next 36 hours - offer available: Connecticut, Delaware, Massachusetts, North...

There is a rumor floating around that Facebook will offer its own brand of classifieds.  You may say that Facebook already has Marketplace...well Marketplace was sold to Oodles and it hasn't lived up to the expectation of mass integration.  Marketplace is similar to throwing an ad against the wall and letting it live there to see if it sticks.  However, the almost one billion Facebook users didn't believe the hype, so Facebook may be looking to make their own Craigslist-style classified ads. Craigslist might not like it, according to CNET, "Craigslist presumably won't be too happy if Facebook does head in its direction, though it's unclear how much it can do about it. The company has been fiercely protective of its own listings, and in July Craigslist sued PadMapper and the data harvester it uses, 3taps, for "unlawfully and unabashedly mass-harvesting and redistributing postings."   By contrast, Facebook is purportedly building an entirely new class...