There are two ways to access memory: recognition and recall. Recognition happens when you come into contact with something and remember it because of a previous encounter. Recall is when you independently remember something without a prompt. To break this down: If I asked you to name every piece of clothing hanging in your closet, you would be able to name quite a few (recall), but you would not remember quite a few as well. However, if I showed you each piece, you would definitely know it was yours (recognition). One purpose of branding is to build recognition (of a brand, product, or service) until your customers remember your brand. Why? Because people are more likely to interact with things that are familiar. Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding and branding is essential for your...
Mainly tips for men’s health