TeasasTips

When the time comes for you to choose a domain name, it makes sense that you somehow incorporate what you do with your domain name. As written in last month’s column, the domain name should give a potential customer an idea of what your business is about. This is known as optimizing, or Search Engine Optimization (SEO.) SEO, when done properly, brings huge results to your business, and is fundamental to your online success. Google, and other search engines (Bing, and Yahoo) are able to locate a website that has keywords or key phrases in its title tag or name when users search for products and services you may provide. I believe we should focus on key phrases, because when I am searching for something on Google, I type phrases in the form of a question. For instance I was searching for washing machines that are large enough to wash comforters. So I typed in Google, “washing machines that can handle comforters.” Mind you, Google suggested the last two words, so that meant a lot of...

Another reason I’ve been writing about keywords and how important they are to your online promotional and marketing activities is that the keywords you use are like the gold nuggets to everything you produce on the internet. These words are how your current and brand new customers will find you. It’s what your business will be known for. Most times businesses get this part of their online marketing wrong. Then they wonder why they aren’t getting traffic to their website, or that no one is noticing their online advertising. Successful keyword development should be a well thought out activity. According to Wordtracker, “Keywords are what we type in when we are searching for products, services, and answers on the search engines, an act that Americans performed 15.5 billion times in April 2010 according to ComScore, the web research firm.” That’s why it’s imperative to use words and phrases that your customers are searching for. If your customers are looking for ‘cupcake stores in Fe...

I sit here in some kind of unnamed emotional or just some kind of space. Trying to make sense of something that has no sense. No reason, no rhyme, just utter stupidity. I’m free but it doesn’t feel like it. Something simmering for a very long time finally boiled over, hot liquid running down the side of the boiling pot. The liquid finally meets the hot stove surface and sizzles. More steam arises enticing more liquid to run down the other side of the boiling pot. it won’t end until it ends. The liquid can not go back in the pot. It is gone forever. Only a memory of it remains. Only a memory. Places of pain dot the landscape of our lives. Like abandoned landmarks, only to be remembered when a similar pain finds and revives it. A deserted dry place. Not fun to visit, quickly passed by. Wandering tourists don’t even stop for gas. Speeding past it on approach; water doesn’t live here. Take the pain and stuff it. Hide it, move it far away from sight. Don’t talk about it, don’t think abo...