TeasasTips

Oprah came to St. Louis (my new hometown) yesterday and today to film a version of Oprah's Life Class. While there, of course she had to help Miss Robbie out. If you don't know who Miss Robbie is, then you are not hip to Sweetie Pie's--the restaurant that St. Louisians love with all their heart. Sweetie Pie's seen each week on the OWN Network, Oprah Winfrey's network and has the highest ratings of any television program on the OWN Network. I love Sweetie Pie's, haven't been to the Mangrove location yet, but the food is awesome, as I'm sure the weight gain will be too! Miss Robbie was a background singer for the Ike & Tina Turner Revue---and when she became faced with health challenges, she quit singing professionally and opened a restaurant in her hometown St. Louis. The food is so good there, that on any given day, lines can been seen down the street and around the block, of hungry patrons waiting to get in to taste some of that fried catf...

This post marks a return to featuring the YouTube Video of the week. These videos are all about social media marketing, some may just be what's popular. It's an effort to showcase the coolest, most informative, cutting edge videos my subscribers share with me. I'm on YouTube, you can subscribe to my channel at TeasasTips. This week we have a video from Isaac Wardell, "Prezi - Easy To Use Animated Presentation Software" Learn about this cool presentation software that allows your presentations to zoom, animate, and do much more than PowerPoint ever allowed you to do. Then try it for free at http://Prezi.com

Grab our FREE featured resource of the day! In seven days, Facebook will make the mandatory shift for all businesses to utilize the Facebook Timeline. There have probably been as many groans and moans as there have been shouts for joy. Mainly because no one likes to change, it's comfortable to remain where you are. However, the Facebook Timeline has more functionality than the old Business Page design. As a business trying to strengthen a brand, marketers can use the Facebook Timeline to feature crucial business announcements like upcoming events, grand openings, etc. using the 'pin' feature. Facebook Timeline allows you to 'pin' an announcement on the top left of the wall up to seven days. To prepare your business for the Facebook Timeline, work on getting a photo that fits and sets the tone of your page. Your cover photo should measure 851x351 pixels in order to display your business concept adequately. The photo you choose should be landscape oriente...

61% Of ONLINE ADULTS access their emails on a typical day (Source: Pew Research Center's Internet & American Life Project surveys: February 2005, August 2006, May 2008, April 2009, May 2010, and May 2011.) These same online adults use social networking 43% of the time. Only search engine usage is higher with online adults according to Pew Research--59% of the time. “Search and email still top the list of most popular online activities,” available at: http://pewinternet.org/Reports/2011/Search-and-email.aspx Yet the core, influential users of social networking sites are women 18-29 with 89% of them using social networking sites an average of 69% of the time each day. It doesn't matter if those users live in rural, suburban or urban areas, the usage level is the same. This level of social networking is not defined by race, ethnicity, household income nor education level, the common denominator is access to the internet, being a woman of age 18-29. Since 2009 wom...

I started thinking about ethical behavior in the workplace when I read the article: “Ethics and Social Media in the Workplace: Where Should You Draw The Line?” posted on the American Express OpenForum submitted by Mashable. Ethics is directly related to one’s own perception. What is right to me, may be wrong to you, and in between is the truth. So ethics in the workplace has grown from the little white lie that lives in the gray area, to being exposed as a cankerous sore in reality. Our surroundings, the people we associate with shape our ethical behavior. The crowd mentality is alive and living in the workplace just waiting for more members to join. On any given day in my office there are cliques of ethical tribes, some exist in a transparent bubble, practicing ethical behavior for all to see. Others exist in the gray area that says, “it depends on the situation” whether or not my behavior is ethical; because ethics in the gray area are based upon the perception of the tribe...

Social Media Advertising Strategy: 9 Dos of a Social Media Ad Campaign This tutorial on social media advertising strategy goes over the dos and donts of Facebook and Twitter ad campaigns. This social media advertising presentation was filmed at AdTech New York. Marketers cannot live on an earned media strategy alone. While social word of mouth is powerful, it'll increasingly be coupled with paid social media to realize the true potential. In fact, social media ad spending should grow 55% this year alone to $3 billion. Where is that money going to? How are those ads working in concert with other marketing formats? And where, when and how should your brand include paid social media in an ad buy? We'll analyze the best social media buying strategies and also share case studies on how to mingle paid social media with earned social media for top-notch results.

"Even before the social media revolution we knew that increased engagement with a brand will increase customer loyalty, value and advocacy." How do you increase engagement? Get people talking about the brand; get people to share the brand; How do you get people to talk about the brand? Get important people to talk about the brand. Get important people to share the brand. How do you get to important people? Find out who is influencing the most. Go to klout and make friends with them. Then become loyal to them. Share their content; discuss their content in the form of comments; ride their coattails cut don’t be conspicuous or shallow. Be sincere. They will notice. It’s human nature to observe who likes you, and who has your best at heart. How do you increase customer loyalty? Lay the groundwork by connecting with influencers. This may take some time. It is not an overnight sensation. Let’s see, choose an influencer. Follow his work. Ask questions about the th...

Less Talk + More Actions = Better Results That should be every social media marketers’ mantra. Getting it in, is not just a saying the hip-hop element uses. Getting it in refers to using your behavioral data from social media marketing to your advantage. It’s really a fallacy to believe that social media marketing is data measure resistant. Not so, say the lovers of Google Ripples which graphically illustrates connections and shares of content you, the marketer create. You can link social media metrics to tangible business results, and here are a few ideas to make it happen. With 750 million active users on Facebook, 140 million unique visitors to the site each month, 200 million registered Twitter users, and more than 100 million professionals on LinkedIn, your target audience is somewhere among these numbers. You just have to send out a smoke signal and find them. Once you find your audience, open shop, let them know you’re there, and give them a reason to visit you. ...