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Showing posts from 2014

Core Customers Offer Value to Co-Creation

In 2001 Lego wanted to win over a new set of customers. They wanted to be relevant again during a time when kids were preoccupied with electronic video games. Children were no longer thinking about the “joy of building, pride of creation,” (Davis, Forbes.) Instead they had turned their backs on using their imagination only to be enticed by colorful graphics and loud interactivity on the most popular video games. Lego wanted to be relevant again, so they created a line of oversized minifigures which didn’t require any building, more like having a Barbie doll or a G.I. Joe action figure. The only problem with this idea is that the minifigures did not have a back-story, they didn’t have a history. Something video games provided to its players. Newer video games were like mini movies and interactive, they had a story line and children couldn’t wait to get to them! Needless to say, the minifigure project was not profitable, and Lego core fans were turned off. Core fans wanted Lego to...

Mike Brown Video, Ferguson Killed For No Reason

***********Warning, Graphic Video******************** * This video also has strong language in the comments section as well as during the video, I did not shoot this video, it was shot by a member of the apartment complex where Mike Brown of Ferguson Lived. I didn't shoot this cellphone video, someone who lives in the apartment complex where Mike Brown of Fergsuon, Missouri lived shot it. It shows a body later identified as Mike Brown lying in the streets. For 10 minutes you can hear the commentary by the person shooting the video of what the police are alleged to have done on Saturday, August 9, 2014. You can hear what sounds like a relative of Mike Brown, possibly his mother screaming for someone to call the ambulance and to "help her baby." I'm not sure why Mike Brown's body was allowed to lay in the street uncovered. Mike Brown was an 18 year old African American gunned down allegedly by a Fergusn police office named Darren Wilson, a 6 year veteran o...

Marketing to Women: Keep it Simple

As a rule women are pretty loyal creatures. We find a product we like and it works well, then we will stick with it. And if that product has an extra bonus feature like saving us money, we will tell oour girlsfriends about it. As a marketer if you are seeking to reach more women, then this should be the cornerstone of your behavioral strategy when marketing to women. We're really simple creatures, we're just misunderstood. If you're seeking to change the buying behavior of women, you have to start with the most rudimentary thought as it relates to the product you are seeking to sell. I just told you women are simple creatures, we nurture, we protect, we provide, and we will do what it takes to keep ourselves and family stable and secure (sounds like a man doesn't it?) Not really. Have you ever watched one of the animal channels and watched the behavior of female animals when it comes to the young? It's simple, they make sure their babies are fed, are warm...

The Evolution of the Cell Phone: from Motorola to the iPhone

My ex had a bag phone when cell phones first came out. At that time they cost thousands of dollars, and he had to plug it up in his car in order to work. He was an exec for AT&T and they were one of the first people to get a phone and have their company front the bill. The amazing thing is that phenomenal changes in mobile phone technology have a occurred in a very short period of time. I found an article called, "From Bricks to Brains," (Computer Science Degree Hub) that mentioned this tidbit: "$3,995 was the price of the first cell phone in 1983, the Motorola DynaTAC 8000X," and that Motorola and Nokia were the main manufacturers of cell phones. that was in 1983. In just 31 years the cell phone industry has become more than just a phone, it is now a handheld computer as well. I love my cell phone (smartphone) and it sleeps next to me on my nightstand. I receive alerts from Twitter and Facebook along with audible beeps when I receive an email. It's the ...

Defining the lead of your company's dreams {INFOGRAPHIC}

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Small Business In 2014: 4 1/2 Things You Should Know

Did you know that 94% of small business owners consider online marketing very important to helping their business grow? But while many of you plan to increase your online marketing, 29% of you feel overwhelmed by all your efforts. If you’re feeling overwhelmed by online marketing, we’re here to help. We surveyed almost 1,500 of our customers in December to ask about their plans for 2014. These are the 4 ½ things you should know about marketing your business in the new year: Data and infographic by AWeber