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Showing posts from February, 2013

Facebook Exchange or Standard Web Targeting? [INFOGRAPHIC]

>br> Facebook is a behemoth when it comes to advertising. There isn't another ad platform out there that can boast over one billion users (except McDonalds and they aren't an ad platform LOL!) With those kinds of numbers, many marketers are wondering if Facebook can deliver. So, it's no wonder that marketers all over the world are seeking to maximize the opportunity that is Facebook advertising. Standard web targeting, even though they are traditional in their delivery, still beats Facebook using standard retargeting. Both are highly effective methods to advertise, but as you can see, investing in both types of marketing is a wise move. Take a look at the Infographic below, and check out the statistics. Courtesy of: AdRoll Retargeting

How To Get More Facebook Shares [INFOGRAPHIC]

Source: allfacebook.com via LaTease on Pinterest

How to use QR Codes With Your Marketing Plan

Social Media, Email & Mobile Marketing -- Text Trumpia' to 69302 and see how SMS works! The Art of QR Code Marketing What's In a Picture? Fun for Your Customers, More Profit for You Now customers have a fun and easy way to quickly receive your deals and information. QR Code Marketing opens the door to greater brand awareness, revenues and business success. Simply post your two-dimensional QR Code in all your marketing materials including magazines, in-store signage, flyers, billboards, websites and Facebook fan pages. Here's what you can do with QR codes to help with your marketing plan: Take Your Business to the Next Level with the Industry's Hottest Trend Speed-up the process of growing your opt-in customer database Dramatically increase advertising response rates Broaden your reach and retain more customers Track your success by evaluating the number of scans and mobile sign-ups Measure campaign performance by market segment Configure Your QR Code to A...

How to write great marketing copy that converts

There isn’t a marketer in the world that doesn’t wish all their marketing copy converts into a sale. So you write what you believe is killer copy and release it to the unknown masses, and voila, only get what, eight (8) sales?! I’ve been there, so I’m not making fun of you. So, because I share your pain, I felt it was my duty to help you figure out how to fix our problem. One way to do this is to think like the customer. You must put yourself in the customers’ shoes in order to write great copy. It is here where the magic begins. First you want to begin to think what makes your customer make decisions. You can easily do this by thinking about yourself. What causes you to make a choice? • Is it fear? • Fear of flying • Fear of dying • Fear of heights • Fear of the dark • Fear of intimacy • Fear of commitment • Fear of crowds • Fear of making a mistake • Fear of rejection • Fear of abandonment • Fear of change • Fear of the unknown Fear is the number one...

Social Media Best Practices Marketing Tips

Social Media Best Practices and Marketing Tips Interact with customers on a personal level by posting questions, sending a direct message, and replying to comments to drive activity. Feedback, criticism, and comments are public- be ready to respond quickly and as accommodating as possible, keeping in mind social media etiquette. Frequently update social media accounts with relevant and interesting posts that appeal to your audience. Promote social campaigns through other marketing channels like email, SMS, and voice broadcast. Encourage likes, shares, comments, and retweets to increase visibility and exposure on news feeds to spark word of mouth marketing. Include pictures, links, and promotions in your posts to grab audience attention. Use Facebook Like-gating to build your social fan base by offering incentives to people who like your page. With Trumpia you can, Reach 100% of your audience-- Use a Single integrated user interface and database via web There are No contract...

Running an SMS campaign? SMS Best Practices

Choose a short and easy-to-remember mobile keyword that associates with your business or promotion. Display keywords on flyers, store signage, and other highly visible places for increased exposure. Make sure keyword advertisements abide by CTIA rules and regulations by including: A brief description of program Instruction on how to opt-out Frequency of SMS campaign Terms & Conditions Lingo: ‘Msg&Data rates may apply’ Put your organization name at the beginning of the text so customers can easily identify who the message is from. Save text space by using abbreviations and shortened words like "thru" instead of "through". Leverage the instant delivery and high open rates of SMS by sending messages during business hours to drive in traffic. Abide by Mobile Marketing Association (MMA) guidelines. For more ideas, check out how our customers have successfully used Trumpia to run their campaigns -- Trumpia SMS 30 Day Free Trial

Here are some Mobile marketing best practices

From Drop Box For All Marketing Campaigns: Collect your own contact list through opt-in features; never rent or purchase lists. Frequency matters - Avoid sending more messages than the initial number you set in your opt-in welcome message. Specify the end dates of promotional campaigns to encourage customers to act quickly. Include a compelling call-to-action and incentives to encourage a response from your audience, ie: "Shop online today and save 15% off your entire purchase!" Make sure all message content is relevant to your target audience. Test messages thoroughly before sending, making sure all links are active and spelling is correct. Send messages at appropriate times of day, avoiding early mornings and late nights. For promotional messages, deliver at optimal times during business hours to bring in quick traffic. Trumpia is one stop marketing shopping and is affordable. Businesses can't make money if no one knows you're in business. Tr...

Facebook Groups: Do they work? (an update)

Click here To Sign Up For Auto Affiliate X - It's FREE! A few months back I reported that Facebook Groups don't work. At that time, I wrote, "Forget making a sale or getting a signup from being a member of Facebook groups, you may from time to time get a like for a comment you make if that comment is read by someone who hasn't been a member for long." Well, I need to modify that. I decided a few weeks ago to try posting a new affiliate program I have called Auto Affiliate X. I posted daily in a minimum of 20 internet marketing groups per day with an average membership of 2500. Since that time I am happy to report that I have 6 sales in one week. I believe it depends on what type of product offered to these groups. If a believable product is offered to these internet marketers (lead generation products or list building strategies), then you are more likely to make sales. I'm going to continue marketing this product to them, as I stand corrected, Faceb...

How to choose the right in-home heating unit

Choosing an in-home heating unit can be tricky, there are thousands of brands and models to sift through. How do you choose the right one for you? There are a few factors to consider when choosing a furnace for your home. 1. Brand Many furnaces in today's market have proven to be reliable and offer limited or lifetime warranties. HeatandCool.com carries a wide selection of Klimaire and Lennox furnaces, they also offer unlimited technical support and a hassle free warranty processing. 2. Efficiency 80% or 95% Over time furnaces become less efficient. If you are looking for a replacement furnace your current unit is likely at 50% efficiency. An upgrade will certainly save you gas and money. If you're going to be in a home for 5 years or less an 80% would be a great investment and offer you savings on gas. Of course 95% units are helpful for resale value if you plan to sell. If you plan on being in your home for 5 years or more, it makes a lot of sense to go with the 95%. H...

Consumers vs Marketers an INFOGRAPHIC

This infographic is brought to you by ExactTarget, a leader in social media marketing .

[INFOGRAPHIC] A Copywriter's Cheat Sheet

This one is a goody! This copywriter's cheat sheet gives pointers on how to write for all the major social media networks. Networks like Instagram, Pinterest, LinkedIn and Twitter. I'd copy and keep this handy if I were you! Enjoy!!

[INFOGRAPHIC] Medical Procedures Then and Now

There was a time when electroshock therapy was the recommended cure for all cases of neurosis. Frontal lobe lobotomies, etc. were the norm. Alcohol, opiates, bite boards and physical restraints were often used for pain relief. Aren't you glad we've progressed? Here is an Infographic on Medical Procedures Then and Now! courtesy of Medexsupply.com

[INFOGRAPHIC] Hottest Digital Creative Jobs Salaries

© 2012 Onward Search

[INFOGRAPHIC] WHAT WOMEN WANT; DATING SECRETS REVEALED

Well according to this INFOGRAPHIC, 39% of all women want him to be employed, and 40% of us want a non-smoker. LOL What Women Want by Free Dating.co.uk