Saturday, February 23, 2013

Facebook Exchange or Standard Web Targeting? [INFOGRAPHIC]

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Facebook is a behemoth when it comes to advertising. There isn't another ad platform out there that can boast over one billion users (except McDonalds and they aren't an ad platform LOL!) With those kinds of numbers, many marketers are wondering if Facebook can deliver. So, it's no wonder that marketers all over the world are seeking to maximize the opportunity that is Facebook advertising. Standard web targeting, even though they are traditional in their delivery, still beats Facebook using standard retargeting. Both are highly effective methods to advertise, but as you can see, investing in both types of marketing is a wise move. Take a look at the Infographic below, and check out the statistics.


Courtesy of: AdRoll Retargeting

Tuesday, February 19, 2013

How to use QR Codes With Your Marketing Plan



Social Media, Email & Mobile Marketing -- Text Trumpia' to 69302 and see how SMS works!



The Art of QR Code Marketing What's In a Picture?

Fun for Your Customers,
More Profit for You
Now customers have a fun and easy way to quickly receive your deals and information. QR Code Marketing opens the door to greater brand awareness, revenues and business success. Simply post your two-dimensional QR Code in all your marketing materials including magazines, in-store signage, flyers, billboards, websites and Facebook fan pages.
Here's what you can do with QR codes to help with your marketing plan:
Take Your Business to the Next Level with the Industry's Hottest Trend
Speed-up the process of growing your opt-in customer database
Dramatically increase advertising response rates
Broaden your reach and retain more customers
Track your success by evaluating the number of scans and mobile sign-ups
Measure campaign performance by market segment
Configure Your QR Code to Automatically Connect with Each Scan

Replace the chore of typing your mobile keyword with a fun picture-taking experience
Make opting-in to your mobile marketing database non-threatening and easier
Give customers on-demand delivery of your coupons and latest news
A QR code will be automatically generated whenever you create a mobile keyword. When you publish this QR code on any marketing material, people can conveniently opt-in to your list with a simple scan.
Pack a wealth of valuable information into a thumbprint-sized box by linking your QR code to a webpage of your choice - like your company profile, promotional event, or Online Sign-up Page.
QR codes may be permanent in print, but the linked content doesn’t have to be. Since your QR code is tied to a URL you provide, you can update the web content anytime.
Find out how many people are scanning your QR code by linking it to a customizable webpage hosted on our servers.
New to QR Codes?
Step 1: To download a QR Code app for free: Text QRAPP to 99000 with your smartphone (skip this step if you already have a QR Code scanner)
Step 2: Open your QR Code app and scan using your smartphone camera
Scan the QR below to open up to Trumpia's website and get your free 30 day trial. QR Codes are growing, right now luxury brands are using them to connect first hand with their customers.

Sunday, February 17, 2013

How to write great marketing copy that converts





There isn’t a marketer in the world that doesn’t wish all their marketing copy converts into a sale. So you write what you believe is killer copy and release it to the unknown masses, and voila, only get what, eight (8) sales?!

I’ve been there, so I’m not making fun of you. So, because I share your pain, I felt it was my duty to help you figure out how to fix our problem. One way to do this is to think like the customer. You must put yourself in the customers’ shoes in order to write great copy. It is here where the magic begins.

First you want to begin to think what makes your customer make decisions. You can easily do this by thinking about yourself. What causes you to make a choice?

• Is it fear?
• Fear of flying
• Fear of dying
• Fear of heights
• Fear of the dark
• Fear of intimacy
• Fear of commitment
• Fear of crowds
• Fear of making a mistake
• Fear of rejection
• Fear of abandonment
• Fear of change
• Fear of the unknown


Fear is the number one motivator in us, and a powerful tool to use when writing marketing copy that converts into sales. The list above is a compilation of some of the most common fears known to humans. There are more, but off the top of my head, these are the cream of the crop. As marketing managers, we make a living off fear and deprivation. Our writing creates mental images of what you will not have and what your biggest fears are if you don’t buy our products. So, you should format your marketing copy by starting with a fear that your customer has, and then a solution (your product) and what it can do for your customer.

The first part of your marketing message should be comprised of a fear, the second part is what your product or service can do for your customer that can eliminate that fear. You can think of this as the solution part of your message. In it, you want to tell and more importantly show your customers how your product will make them feel:

• Safer
• As though they have more social status
• More beautiful or handsome
• More attractive to others
• Sexier
• More virile
• Smarter
• More likable
• As though you are a better mother or father
• As though you are a better husband or wife
• More competent in your work
• Like a better breadwinner/provider for your family
• More unique
• More lovable
• More loving
• More compassionate
• Stronger
• Faster
• As though your life has more meaning
• Like you are making a difference in the world

All these emotion descriptive will make your customers feel something. Your job is to create an image in their minds with your marketing copy. Last, you want to include a call to action in your marketing copy to make sure it converts to a sale. A call to action is going to be “buy it now,” “limited time offer,” or “the first 100 customers receive free shipping.” All of these lines are effective call to actions (CTA’s) and you want to use them in every piece of marketing copy you write.

Just to recap, you want to create a motivating fear, then a solution, then a call to action in order to write effective marketing copy that sells and converts. What types of things do you write that make your copy convert? Let us know below in the comment section.

Saturday, February 16, 2013

Social Media Best Practices Marketing Tips



Social Media Best Practices and Marketing Tips


Interact with customers on a personal level by posting questions, sending a direct message, and replying to comments to drive activity.
Feedback, criticism, and comments are public- be ready to respond quickly and as accommodating as possible, keeping in mind social media etiquette.
Frequently update social media accounts with relevant and interesting posts that appeal to your audience.
Promote social campaigns through other marketing channels like email, SMS, and voice broadcast.
Encourage likes, shares, comments, and retweets to increase visibility and exposure on news feeds to spark word of mouth marketing.
Include pictures, links, and promotions in your posts to grab audience attention.
Use Facebook Like-gating to build your social fan base by offering incentives to people who like your page.
With Trumpia you can,
Reach 100% of your audience--
Use a Single integrated user interface and database via web
There are No contracts or commitments
Get Roll-over text message credits
You'll have 7-Day support
And Plans starting as low as $25 a month
Get your free 30-day trial by clicking here

Friday, February 15, 2013

Running an SMS campaign? SMS Best Practices





Choose a short and easy-to-remember mobile keyword that associates with your business or promotion.
Display keywords on flyers, store signage, and other highly visible places for increased exposure.
Make sure keyword advertisements abide by CTIA rules and regulations by including:

A brief description of program
Instruction on how to opt-out
Frequency of SMS campaign
Terms & Conditions
Lingo: ‘Msg&Data rates may apply’
Put your organization name at the beginning of the text so customers can easily identify who the message is from.
Save text space by using abbreviations and shortened words like "thru" instead of "through".
Leverage the instant delivery and high open rates of SMS by sending messages during business hours to drive in traffic.
Abide by Mobile Marketing Association (MMA) guidelines.
For more ideas, check out how our customers have successfully used Trumpia to run their campaigns -- Trumpia SMS 30 Day Free Trial

Wednesday, February 13, 2013

Here are some Mobile marketing best practices



From Drop Box


For All Marketing Campaigns:

Collect your own contact list through opt-in features; never rent or purchase lists.

Frequency matters - Avoid sending more messages than the initial number you set in your opt-in welcome message. Specify the end dates of promotional campaigns to encourage customers to act quickly.

Include a compelling call-to-action and incentives to encourage a response from your audience, ie: "Shop online today and save 15% off your entire purchase!"

Make sure all message content is relevant to your target audience.

Test messages thoroughly before sending, making sure all links are active and spelling is correct.

Send messages at appropriate times of day, avoiding early mornings and late nights.

For promotional messages, deliver at optimal times during business hours to bring in quick traffic.

Trumpia is one stop marketing shopping and is affordable.

Businesses can't make money if no one knows you're in business. Trumpia has all your social, email, mobile and SMS marketing all in one place. Try it free for 30 days!

Click here for your special code: PROMO CODE LATEASE

Tuesday, February 12, 2013

Facebook Groups: Do they work? (an update)



Click here
To Sign Up For Auto Affiliate X - It's FREE!


A few months back I reported that Facebook Groups don't work. At that time, I wrote, "Forget making a sale or getting a signup from being a member of Facebook groups, you may from time to time get a like for a comment you make if that comment is read by someone who hasn't been a member for long." Well, I need to modify that. I decided a few weeks ago to try posting a new affiliate program I have called Auto Affiliate X. I posted daily in a minimum of 20 internet marketing groups per day with an average membership of 2500. Since that time I am happy to report that I have 6 sales in one week. I believe it depends on what type of product offered to these groups. If a believable product is offered to these internet marketers (lead generation products or list building strategies), then you are more likely to make sales. I'm going to continue marketing this product to them, as I stand corrected, Facebook Group advertising does work.

How to choose the right in-home heating unit



HeatAndCool.com

Choosing an in-home heating unit can be tricky, there are thousands of brands and models to sift through. How do you choose the right one for you? There are a few factors to consider when choosing a furnace for your home.

1. Brand

Many furnaces in today's market have proven to be reliable and offer limited or lifetime warranties. HeatandCool.com carries a wide selection of Klimaire and Lennox furnaces, they also offer unlimited technical support and a hassle free warranty processing.

2. Efficiency 80% or 95%

Over time furnaces become less efficient. If you are looking for a replacement furnace your current unit is likely at 50% efficiency. An upgrade will certainly save you gas and money. If you're going to be in a home for 5 years or less an 80% would be a great investment and offer you savings on gas. Of course 95% units are helpful for resale value if you plan to sell. If you plan on being in your home for 5 years or more, it makes a lot of sense to go with the 95%. HeatandCool.com offers an incredible selection of 80% efficiency units at low prices!

3. Rebates (Incentives)

Many furnace manufacturers offer rebates or incentives on higher efficiency heating units. In 2011 gas companies started offering $200 to $250 rebate to install a 95% unit offsetting a lot of the cost difference. This rebate will help offset the cost of your new unit. Many of the furnaces at HeatandCool.com qualify for this federal tax rebate.

4. 1 Stage vs. 2 Stage Furnace

The stage refers to the burners and gas valve in the furnace. If you have a single stage furnace, all 100.000 BTUs come on at once all the time whether it's 50 Degrees or -10 degrees. The 2 stage offers a gas saving solution that makes the burners and gas valve run at 60% capacity, so that same 100.000 BTU furnace now becomes a 60.000 BTU furnace or a 100.000 BTU furnace, depending on outside temperature.

5. Variable Speed vs. Non-Variable Speed

This refers to the furnace blower. Most manufactures give you a standard 4 speed blower: low, med low, med high, and high. This means that it is not variable speed. It means you have 4 speeds. Before considering this investment to variable speed ask yourself, is my home comfortable now? If you answered yes, then you probably don't need variable speed. If you answered no then you should consider a system that maximizes comfort. HeatandCool.com offers a great selection of variable speed and non-variable speed units.

With all these things considered you are ready to select a new furnace! HeatandCool.com offers an incredible selection of heating units at low prices. You get FREE shipping and pay no sales tax outside of Florida. Right now you can save 40% on select gas furnaces.

Shop Now!

Tuesday, February 5, 2013

[INFOGRAPHIC] A Copywriter's Cheat Sheet



This one is a goody! This copywriter's cheat sheet gives pointers on how to write for all the major social media networks. Networks like Instagram, Pinterest, LinkedIn and Twitter. I'd copy and keep this handy if I were you! Enjoy!!

VerticalResponse Copywriting Cheat Sheet Infographic



Sunday, February 3, 2013

#SuperBowl47 Ads--See them all!



Readers, look, you can see all the Super Bowl 47 ads right here! #SuperBowl47 #adbowl

[INFOGRAPHIC] Medical Procedures Then and Now



There was a time when electroshock therapy was the recommended cure for all cases of neurosis. Frontal lobe lobotomies, etc. were the norm. Alcohol, opiates, bite boards and physical restraints were often used for pain relief. Aren't you glad we've progressed? Here is an Infographic on Medical Procedures Then and Now!

Medical Procedures Then and Now [Infographic]
courtesy of Medexsupply.com