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Welcome to Part 5 of Landing Page Mastery. Today we get into the meat of landing page creation, how to write a landing page that converts. I've included a couple of screen shots of landing pages that are doing a good job of converting. If you're running PPC ads, then a good conversion rate will be around 3%. If you're converting higher than that, you have an awesome lead capture system and a monthly income from sales around $5K-%$8K a month. It can be done, people are doing it everyday. I used email marketing with CPA campaigns and generated $7k per month. If done correctly landing pages can take you to another income bracket. Here's today's installment: "How to Write a Landing Page that Converts." Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages – but usually do not put them together in the same way the owner of the successful landing ...

Gene Chan, from Twitter, goes over the best practices for marketing through content and advertising. He covers how to grow your following and how to take advantage of other applications. Here are 17 Ways to Increase Twitter ROI and engagement.

Here is the 4th installment of "Landing Page Mastery." Now that you've got the basics down, have you considered what type of theme you're going to use? The theme you choose depends upon the method of traffic generation you select. Knowing which audience you are speaking to will help determine this. If your audience is baby boomers who are seeking health products, then your landing page will have a different feel to it than if you were targeting teens looking for music and game downloads. Check out these tips on communicating with your audience through proper landing page selection. PLANNING YOUR LANDING PAGE THEME Perhaps the most important part of creating a landing page is planning your landing page theme. How you select your theme, of course, will all depend on how you plan to generate traffic. If you decide to generate traffic through search engine optimization, planning your landing page theme will entail finding phrases within your nic...

Today is Part 3 of How to Create Masterful Landing Pages. This lesson teaches you to prepare. Prepare your end result so that your beginning is smooth. That is, how to collect leads, creating value and benefit in your product, and a method to evaluate the sales cycle stage your leads are in. And also consider collecting cellphone numbers. Mobile marketing is the next level of business success, and you need to be poised to jump right in it. Here is part 3 of creating Masterful Landing Pages. Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page. If you're trying to gain leads for a PPC campaign, then this part is going to prove to be super important for your work. One thing you absolutely must have before you get started is an autoresponder. Without any autoresponder, you are tossing potential bags of money in the garbage. Rather than creatin...

Today we will talk about the Landing Page System. In the beginning I didn't think having a Landing Page was a good idea. That is until I began talking to some of my friends over at the Warrior Forum (WSO) See, what most people miss out on is the ability to capture leads. When setting up a PPC campaign, you want to make money of course, but you want that long money. That is money that comes from repeat visitors and customers who are not quite ready to buy. The customers who aren't ready to buy need convincing, stroking and more information about you and your product. A Landing Page with a free offer is the perfect way to do this. Here is part 2 on setting up a successful landing page system that captures leads and converts sales. The Landing Page System The landing page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams – and how you can manipul...

HOW TO BECOME A LANDING PAGE MASTER! BEFORE YOU CAN BEGIN TO BUILD A LIST, YOU NEED A LANDING PAGE.  THAT IS A PAGE TO CAPTURE LEADS SO YOU CAN BUILD UPON.  THE MONEY IS IN THE LIST, BUT KNOWING HOW TO GET THE MONEY OUT OF THE LIST IS KEY.  THIS IS A 10 PART SERIES ON "BECOMING A LANDING PAGE MASTER!" Introduction to Landing Pages Before you begin the attempt to build a successful list or create a powerful salespage, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option. Another word which is used for a landing page when it functions for the specific purpose of capturing leads is “squeeze page.” A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of...

Want to know what marketing managers make? I do. I'm studying for my MBA-Marketing and I've been doing quite a few things to prepare for my debut in the market. Outside of gaining my MBA in Marketing, I'm also working on becoming Google Adwords Certified. Being able to stand on my own in both disciplines, marketing and social media marketing will give me an advantage in the marketplace. This cool infographic gives a career and salary breakdown for marketing professionals. It also includes information that will impact any potential salary across categories. The marketing field is predicted to grow through 2018, so it's a hot career to get into. Take a look at the various opportunities, and maybe you might consider reinventing yourself and branching out into the world of marketing!

{GUEST POST} I'm publishing this post because my 23 year old son died six years ago from diabetes complications.  He was Type 1 and developed the disease while just nine months old.  He lived his life on insulin within the restrictions of his disease.  Here is an article that may shed light on other ways to manage your diabetes. How to Control Diabetes & Inflammation by Roberta Kleinman, RN, M.Ed., CDE Inflammation and diabetes, or is it diabetes and inflammation? Research now tells us that these conditions are definitely related, although they are not completely sure of the sequence. We do know that chronic inflammation can play a part in insulin resistance, high glucose levels, and high lipids; chronic low level systemic inflammation is also tied to obesity since fat tissue can release inflammatory molecules. Low level chronic inflammation can increase the aging process and break down the endothelial lining of the vascular system; this leads to complicatio...

Just read this great article on Forbes,  Should You Post Press Releases In Social Media? - Forbes .  It touches on that great delineation between social media and Press Releases.  Most marketers shy away from Submitting a Press Release  because for one, no one likes to write them, and they appear self serving. The question becomes, how do you blow the horn about a new product and still keep it conversational? A recent digital readiness study shows "marketing decision makers  knowledge of social networks (80%), blogging, podcasting and RSS (87%), and micro-blogging (72%) is either important or very important when it comes to PR and marking hiring."   Social media of course, spreads messages; but only messages that have relevance, not self-serving ones. Authenticity along with a sprinkle of personality will get your messages shared more frequently.   Not like the bragging boy in the neighborhood, everyone ignores him, so will they ignore your pres...

You know these are trying times.  With so many people unemployed, the economy is up and down, and some people who have given up hope have become desperate individuals.  It's no wonder most of my friends don't feel safe anymore.  One of my relatives had to go through a horrible ordeal to get her credit restored when she had her identity stolen on one of those social networks.  It was a very expensive process, and she had to spend so much time contacting creditors, making copies of letters, getting a police report, etc.  It just seemed like she spent so much time backtracking her life, so that thieves couldn't continue to rack up huge bills in her name while destroying her good credit.  I never want to have that happen to me. That's when I started looking into different ways to protect myself online and while shopping.  Thieves are so smart now, that they can even steal your credit card information while you are out shopping!  Just last week my...

In my quest to conquer Google Adwords, I realize that a well performing campaign is only as good as its landing page or lead capture page and the follow up messages it employs.  Let me explain. Most marketers believe they only need to create a well written Adwords campaign and make a good buy on the keywords, then they can just sit back and watch the money roll in.  Not so.  A good Adwords campaign consists of a great engine, a good behind the scenes marketing foundation.  Like the sound engineers and lighting geniuses working a concert to insure Beyonce` looks and sounds good, so must your Adwords campaign.  A landing page only captures the lead, the follow up messages to that lead are what converts the lead into a sale.  Using social media marketing can help with that.  Take a look at what social media marketing actually does for a marketer who intertwines Google Adwords, lead capture, and email marketing into one powerhouse marketing strategy. ...

I have spent lots of hard earned cash on Google Adwords campaigns. Unfortunately,  I believed I needed to lose money before I made it.  Even other affiliate marketers shared this bit of warped wisdom that the only way to make money with Adwords campaigns successfully is to blow your budget first then go back and evaluate the mistakes.  Wrong Wrong Wrong! In a few months I will jump in the pool again, the pool which is called Google Adwords.  This time my PPC marketing strategy has taken a better route. I've been studying to become a Certified Google Adwords professional.  Getting certified by Google Adwords involves studying then taking tests & quizzes to advance to the next level of knowledge. The certification process begins with the most basic of internet advertising teaching.  However,  the course builds on the different tenements of Adwords advertising. The challenge is to successfully complete the certification process not just to become a C...