Thursday, January 31, 2013
Wednesday, January 30, 2013
This is a great graphic on how mobile is helping increase search trends. More and more people are armed with tablets, iPads and smartphones. Thus making us connected 24/7. It helps when you're out and about that you can quickly locate a business or even get directions when you're lost just by using a smartphone or tablet. Here is an infographic illustrating that usage.
© 2012 StartApp
Tuesday, January 29, 2013
Bet you didn't know actors Jeff Goldblum and Wil Wheaton are considered uber geeks? Or that what you carry in your messenger bag will determine if you are an uber geek. It used to be a time when geeks or nerds were unfashionable. However, thanks to the TV show "The Big Bang Theory," geeks and nerds are significantly in style. Think about it, who do you call when your computer has a virus that keeps you off Facebook? The geek in the family. I know I call my youngest brother because he was born a geek and he is the coolest geek I know. Take a look at this uber geek infographic and find out if you or someone you know is an uber geek.
Image source: www.bestcomputersciencedegrees.com
Monday, January 28, 2013
Now that CES (Consumer Electronics Show) 2013 is over, we can sit back and oogle over the newest innovations in consumer electronics. For instance, Toshiba has created an 84 inch ultra-HD television. Look how far we've come! Just last year at CES 2012 LG unveiled a 55-inch ultra slim TV that has yet to hit the stores. (Wonder if that was just a prototype?) Anyway, take a look at what's next, and be prepared to spend, spend, and spend.
Image source: Best Choice Reviews
Sunday, January 27, 2013
I love Infographics! And this week each blog post will feature a new infographic. Some will be social media oriented, or business marketing based. However, an Infographic will definitely grace the pages of this blog.
Today's Infographic deals with Cancer and the highest rates of cancer in the United States. I live in Missouri and it happens to have a very high rate of cancer compared to the other 49 states. My father died of lung cancer and just two weeks ago I lost an aunt to breast and lung cancer after being in remission 12 years. According to NowSourcing, "Did you know that where you live might put you at a higher risk of getting cancer? Environmental factors account for an estimated 75-80% of cancer cases and deaths in the U.S. This first infographic provides a map of America’s cancer hot spots and information about cancers certain carcinogens cause as well as household items you might want to avoid using." The following Infographic will certainly spark some watercooler discussions and comments. Leave them below, tell me, what state do you live in?
Image compliments of Best Nursing Schools
Tuesday, January 15, 2013
If you're running from the law, you might want to reconsider your use of social media. It seems that in recent years, law enforcement officials have increased their use of social media websites. Think of how many recent criminals have made the local and national news because they had Facebook, YouTube and Twitter accounts. A young Ohio woman recently tweeted that she wished death upon President Obama, and before she could hit the send button, the Secret Service was at her door with handcuffs. What is said on social media websites is not private, anyone and especially law enforcement has access to it. The Infographic below proves just that. Take a look at the ways law enforcers utilize social media to monitor criminal activity.
Thursday, January 10, 2013
Thinking of expanding into global markets? You probably already communicate with international customers on Twitter and Facebook, but expanding into an international market requires planning. You have to take the culture, the environment and how you're going to market into consideration. Maybe a joint venture instead of going solo will be a better strategy? In order to be successful in international markets you must first learn what their needs are and tailor your products and services to the customers in those markets. Many companies have failed because they did not respect the customs nor understand the needs of international customers. Take a look at the Infographic below which gives you an idea of how to plan your first 100 days in an international market.
Monday, January 7, 2013
It's the main reason why internet marketers fail: the inability to get leads for their business. Certainly it's the missing link, because a prospect signs up for a great home based business opportunity, they love the compensation plan, in fact they see nothing but dollar signs. However, there is a gap, something is missing between signing up for the opportunity and making money from it. That is the missing link. How to get leads in order to make sales.
There are many ways to generate leads in order to make sales for your internet marketing opportunities. It really depends on your budget. For the beginning marketer who has limited funds, I recommend starting off with safelists and traffic exchanges. This is how I first got started back in 2003. I created a lead capture page, and advertised that link in the traffic exchanges and safelists that I was a member of. In addition, I created a blog to write about various topics in marketing so that I could help people and share knowledge. The safelists and traffic exchanges send visitors to your lead capture page and visitors fill out the form there and that is how you get leads to market your business opportunities to. However, you don't want to send emails out from your personal or free email account like Hotmail, Yahoo or Gmail. Instead you always want to be professional and send out responses from your email client like Aweber, Vertical Response or SendStream. You will be able to manage your mailings better this way if done correctly.
This is how you collect leads. I will be sharing all my tips and strategies for lead collection and making sales at my upcoming webinar on January 16, 2013 at 7pm central standard time. If you would like to attend this webinar "How to Get Leads, Make More Sales," please register using the link below. I look forward to sharing with you. https://attendee.gotowebinar.com/register/8571337799835192832
Saturday, January 5, 2013
“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison
1. Change my thinking. People don't buy products and services because I'm offering a product that offers Emergency Road Service, Travel Assistance Reimbursement, Trip Planning and Travel Reservations, Stolen Vehicle Reward, Discounts on Prescriptions, Vision Care, and Dental and credit card protection. No, instead people buy from people they like. With that being said, I've got to make it personal, and appeal to their basic human needs and emotions.
2. Be a better listener. When I receive calls from prospects I have a tendency to get excited. Getting excited causes me to lose focus of the conversation and what it is the prospect is REALLY asking. There are at least three telephone conversations I had with potential prospects that have caused me to think after I ended the call how I could have handled that call better so that the caller would have been joined the MCA opportunity.
3. Marketing strategies and business building go hand in hand. For 2013, my new marketing strategy to build my MCA business will be to practice backcasting. You've heard of forecasting, well backcasting is the act of seeing the end result of a marketing strategy and work backwards to the beginning of that strategy. That way I can make sure I cover every detail in customer acquisition.
4. Get more customers! No explanation needed here, never lose my focus, and just keep grinding!
5. Follow up better on all my leads from Craigslist. Just because a person isn't ready to enter the opportunity at the time of the initial contact, doesn't mean they won't change their mind. Persistence without turning people off is a skill that I have acquired through years of outside sales experience. In 2013, I will use this skill more.
If you don't know what the MCA opportunity is (a shameless plug here), then check out this video and leave me a comment to get started. This opportunity is for U.S. and Canada only at this time.
Friday, January 4, 2013
Want to know how to make your autoresponder smarter? There are a couple of tricks I learned while fine tuning my email marketing skills, and a couple of them is to pay attention to the time the email is sent as it relates to how many opens my messages got.
First, look at when subscribers are opening your emails and/or clicking your links (the Opens over Time and Clicks Over Time reports will show you this) and adjust your send windows so your messages stand out at the top of the inbox during those times!
Or, run a weekend sale – schedule one of your follow ups to only send on Friday mornings!
See, sometimes my readers opened more of the email marketing messages I sent to them during early morning time periods versus later afternoon time periods. I learned to "Avoid days and times that don’t work for your subscribers." Because after all, it's all about the reader, and not me. Below is a video I want to share with you that will help you avoid the same mistakes I made with my autoresponder. I learned how to make my autoresponder smarter!
Try AWeber's Autoresponders for $1
Thursday, January 3, 2013
What's in store for content marketing in 2013? This Infographic shared by Aweber is very detailed in what's happening in marketing and what this means for your business. According to recent stats for email marketing posted by Aweber, "77% of small businesses say email marketing drives business and sales," and "$1 spent on email marketing drives $40 in revenue."
Check out the infographic: What's in store for small business in 2013?
Data and infographic by AWeber
Wednesday, January 2, 2013
Being an ethical marketer is paramount to making money online or offline. Ethics ties in directly with your credibility, how honest you are and whether you can be trusted. The reason I'm blogging about this today is because recently on Facebook, an online marketer approached me about doing email marketing, stating he "had a program that would bring me tons of visitors a day." Naturally, I was skeptical, but I allowed the young man to continue to instant message me that evening. What he described was pure spam, stating that he makes $2000 per month spamming people. He was not an ethical marketer, rather, he was a spam master. FCC "Under the FCC’s rules, texts and commercial email messages may be sent to your mobile phone if you previously agreed to receive them. For commercial email, your consent may be oral or written. Senders must tell you the name of the entity that will be sending the messages and, if different, the name of the entity advertising products or services. All commercial email messages sent to you after you’ve given your authorization must allow you to revoke your authorization, or “opt out” of receiving future messages. You must be allowed to opt out the same way you “opted in,” including by dialing a short code. Senders have 10 days to honor requests to opt out." This young man simply laughed at my warning about sending spam emails, stating, he was willing to take the risk. As a marketing professional, I find it hard to believe people have the gall to publicly admit that they commit spam and also the fact that a person is too lazy, and ill-informed to do the work to legitimately develop a mailing list of people who want to receive either email or text marketing messages. It's not hard. However, ethical marketing is hard for some because it is the right thing to do; while being a spam master is easy, allows an email marketer to make quick money, yet those riches don't last. What email marketing client do you use? And what do you think of spam masters?
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