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Welcome to Part 5 of Landing Page Mastery. Today we get into the meat of landing page creation, how to write a landing page that converts. I've included a couple of screen shots of landing pages that are doing a good job of converting. If you're running PPC ads, then a good conversion rate will be around 3%. If you're converting higher than that, you have an awesome lead capture system and a monthly income from sales around $5K-%$8K a month. It can be done, people are doing it everyday. I used email marketing with CPA campaigns and generated $7k per month. If done correctly landing pages can take you to another income bracket. Here's today's installment: "How to Write a Landing Page that Converts." Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages – but usually do not put them together in the same way the owner of the successful landing ...

Gene Chan, from Twitter, goes over the best practices for marketing through content and advertising. He covers how to grow your following and how to take advantage of other applications. Here are 17 Ways to Increase Twitter ROI and engagement.

Here is the 4th installment of "Landing Page Mastery." Now that you've got the basics down, have you considered what type of theme you're going to use? The theme you choose depends upon the method of traffic generation you select. Knowing which audience you are speaking to will help determine this. If your audience is baby boomers who are seeking health products, then your landing page will have a different feel to it than if you were targeting teens looking for music and game downloads. Check out these tips on communicating with your audience through proper landing page selection. PLANNING YOUR LANDING PAGE THEME Perhaps the most important part of creating a landing page is planning your landing page theme. How you select your theme, of course, will all depend on how you plan to generate traffic. If you decide to generate traffic through search engine optimization, planning your landing page theme will entail finding phrases within your nic...

Today is Part 3 of How to Create Masterful Landing Pages. This lesson teaches you to prepare. Prepare your end result so that your beginning is smooth. That is, how to collect leads, creating value and benefit in your product, and a method to evaluate the sales cycle stage your leads are in. And also consider collecting cellphone numbers. Mobile marketing is the next level of business success, and you need to be poised to jump right in it. Here is part 3 of creating Masterful Landing Pages. Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page. If you're trying to gain leads for a PPC campaign, then this part is going to prove to be super important for your work. One thing you absolutely must have before you get started is an autoresponder. Without any autoresponder, you are tossing potential bags of money in the garbage. Rather than creatin...

Today we will talk about the Landing Page System. In the beginning I didn't think having a Landing Page was a good idea. That is until I began talking to some of my friends over at the Warrior Forum (WSO) See, what most people miss out on is the ability to capture leads. When setting up a PPC campaign, you want to make money of course, but you want that long money. That is money that comes from repeat visitors and customers who are not quite ready to buy. The customers who aren't ready to buy need convincing, stroking and more information about you and your product. A Landing Page with a free offer is the perfect way to do this. Here is part 2 on setting up a successful landing page system that captures leads and converts sales. The Landing Page System The landing page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams – and how you can manipul...

HOW TO BECOME A LANDING PAGE MASTER! BEFORE YOU CAN BEGIN TO BUILD A LIST, YOU NEED A LANDING PAGE.  THAT IS A PAGE TO CAPTURE LEADS SO YOU CAN BUILD UPON.  THE MONEY IS IN THE LIST, BUT KNOWING HOW TO GET THE MONEY OUT OF THE LIST IS KEY.  THIS IS A 10 PART SERIES ON "BECOMING A LANDING PAGE MASTER!" Introduction to Landing Pages Before you begin the attempt to build a successful list or create a powerful salespage, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option. Another word which is used for a landing page when it functions for the specific purpose of capturing leads is “squeeze page.” A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of...

Want to know what marketing managers make? I do. I'm studying for my MBA-Marketing and I've been doing quite a few things to prepare for my debut in the market. Outside of gaining my MBA in Marketing, I'm also working on becoming Google Adwords Certified. Being able to stand on my own in both disciplines, marketing and social media marketing will give me an advantage in the marketplace. This cool infographic gives a career and salary breakdown for marketing professionals. It also includes information that will impact any potential salary across categories. The marketing field is predicted to grow through 2018, so it's a hot career to get into. Take a look at the various opportunities, and maybe you might consider reinventing yourself and branching out into the world of marketing!

{GUEST POST} I'm publishing this post because my 23 year old son died six years ago from diabetes complications.  He was Type 1 and developed the disease while just nine months old.  He lived his life on insulin within the restrictions of his disease.  Here is an article that may shed light on other ways to manage your diabetes. How to Control Diabetes & Inflammation by Roberta Kleinman, RN, M.Ed., CDE Inflammation and diabetes, or is it diabetes and inflammation? Research now tells us that these conditions are definitely related, although they are not completely sure of the sequence. We do know that chronic inflammation can play a part in insulin resistance, high glucose levels, and high lipids; chronic low level systemic inflammation is also tied to obesity since fat tissue can release inflammatory molecules. Low level chronic inflammation can increase the aging process and break down the endothelial lining of the vascular system; this leads to complicatio...

Just read this great article on Forbes,  Should You Post Press Releases In Social Media? - Forbes .  It touches on that great delineation between social media and Press Releases.  Most marketers shy away from Submitting a Press Release  because for one, no one likes to write them, and they appear self serving. The question becomes, how do you blow the horn about a new product and still keep it conversational? A recent digital readiness study shows "marketing decision makers  knowledge of social networks (80%), blogging, podcasting and RSS (87%), and micro-blogging (72%) is either important or very important when it comes to PR and marking hiring."   Social media of course, spreads messages; but only messages that have relevance, not self-serving ones. Authenticity along with a sprinkle of personality will get your messages shared more frequently.   Not like the bragging boy in the neighborhood, everyone ignores him, so will they ignore your pres...

You know these are trying times.  With so many people unemployed, the economy is up and down, and some people who have given up hope have become desperate individuals.  It's no wonder most of my friends don't feel safe anymore.  One of my relatives had to go through a horrible ordeal to get her credit restored when she had her identity stolen on one of those social networks.  It was a very expensive process, and she had to spend so much time contacting creditors, making copies of letters, getting a police report, etc.  It just seemed like she spent so much time backtracking her life, so that thieves couldn't continue to rack up huge bills in her name while destroying her good credit.  I never want to have that happen to me. That's when I started looking into different ways to protect myself online and while shopping.  Thieves are so smart now, that they can even steal your credit card information while you are out shopping!  Just last week my...

In my quest to conquer Google Adwords, I realize that a well performing campaign is only as good as its landing page or lead capture page and the follow up messages it employs.  Let me explain. Most marketers believe they only need to create a well written Adwords campaign and make a good buy on the keywords, then they can just sit back and watch the money roll in.  Not so.  A good Adwords campaign consists of a great engine, a good behind the scenes marketing foundation.  Like the sound engineers and lighting geniuses working a concert to insure Beyonce` looks and sounds good, so must your Adwords campaign.  A landing page only captures the lead, the follow up messages to that lead are what converts the lead into a sale.  Using social media marketing can help with that.  Take a look at what social media marketing actually does for a marketer who intertwines Google Adwords, lead capture, and email marketing into one powerhouse marketing strategy. ...

I have spent lots of hard earned cash on Google Adwords campaigns. Unfortunately,  I believed I needed to lose money before I made it.  Even other affiliate marketers shared this bit of warped wisdom that the only way to make money with Adwords campaigns successfully is to blow your budget first then go back and evaluate the mistakes.  Wrong Wrong Wrong! In a few months I will jump in the pool again, the pool which is called Google Adwords.  This time my PPC marketing strategy has taken a better route. I've been studying to become a Certified Google Adwords professional.  Getting certified by Google Adwords involves studying then taking tests & quizzes to advance to the next level of knowledge. The certification process begins with the most basic of internet advertising teaching.  However,  the course builds on the different tenements of Adwords advertising. The challenge is to successfully complete the certification process not just to become a C...

As I sit watching the football game, my idea factory never shuts down.  I've been researching and learning my Google Adwords strategy.   To me Adwords mastery is a pathway to a legitimate online income.  However, you can't be successful with Adwords until you learn how to manage PPC campaigns.  But before you progress to Adwords campaign management, you have to know your audience.  So I'm thinking like my customers will think.  They will want to know, "what does it do for me?"  Having a customer focused mindset helps focus my ad copy. Instead of copy that boasts of product accomplishments,  I know my copy must make my customers the star.  For example, instead of writing "the industry leader in weight loss products," my copy should read "lose 10 pounds using a trusted weight loss product." I've still got some fine tuning to do on my copy but you get the idea.  Because I have been promoting CPA (cost per action) ad campaigns succe...

There are many ways to make money from the internet.   You can get paid to tweet, promote information, learn PPC & CPA marketing or even learn the finer points of email marketing.   And don't forget you can also work at creating teams of distribution representatives for products that others own.   Legitimately if you learn how to market any of these methods, you can make an awesome supplemental income or full time one from the comfort of your home. I've done all of those methods to make a living from my pajamas.    Working from home certainly has its perks!   However, when you work from home for a long period of time, it can get lonely.   I'm the kind of person who needs human interaction.   It was okay to chat online with 'internet friends' but after awhile I began to feel like a hermit; like I had morphed into a caricature of a nerd.   So, I abandoned Facebook, Twitter, FriendFeed and Flickr for awhile and navigated out into the real ...

I posted this graphic o Google+ (G+) a couple of days ago as a joke. Making fun of presidential hopeful, Herman Cain and his '9-9-9' tax reform proposition.  In the beginning (after a few hours) I had one comment from Shawn Smith who stated, "I could go for a flat tax."  Within a few hours, a lively discussion developed, on whether a flat tax or a value added tax (VAT) would be the solution for our country's financial woes. I wanted to share this with you as an example of social networking really is.   As business owners, sometimes we get caught up in numbers, and results; forgetting that websites like G+, Facebook, & Twitter are for making connections.  We are allowed to share ideas, opinions and persuade others using these social networking forums.  However, many times we forget that simple thing of sharing.  Instead we look at Facebook, Twitter and others as one big shouting-outdoor marketplace to sell our wares. Reminds me of some kind of flea m...

People really love to share photos!  It's actually easier to get people to share a picture than it is to share content on Facebook.  Maybe sharing photos has something to do with our basic human nature.  That is, our eyes like to look at pretty things that are interesting. I've been sharing lots of photos since joining Facebook over 3 years ago, and have noticed my pictures get shared 90% quicker and more frequently than my content.  Now if I add some interesting content with my photos, then it is a guarantee people will continue to share it.  Just this week, I've been sharing lots of photos with interesting quotes pertaining to God, relationships and motivational stuff.  My shares have increased 200%.  My Facebook friends have been even asking me permission to tag their friends using my photos with the interesting quotes. (SEE BELOW) People like to share things that are beneficial to them. If you're using Facebook as a marketing tool, don't co...

What is a Medicare Supplement? Medicare Supplement, also called "Medigap" and "Medicare Supplemental Insurance", is a form of additional health insurance coverage for Medicare enrollees that pays for out-of-pocket expenses not covered by Original Medicare (provided by the federal government). It is an insurance policy that you would buy on top of the Medicare coverage you already have and it covers the three things that the government doesn’t cover. It covers your deductible, co-payments and co-insurance. All of this can add up very quickly, and this is why supplementary coverage is necessary for most Medicare enrollees . This is where we come in. Think of it this way: Original Medicare does an adequate job of covering eligible medical expenses for Medicare enrollees. It provides primary coverage for hospitalizations and doctor services. While Medicare is subsidized, it is not completely free and so you share in the cost of the medical expenses you incur. In most ...

The social media customer experience is equivalent to the types of customer reviews your brand gets.  What I mean is, the behavior of your followers on Twitter, your friends and fans on Facebook, will indicate what they think of your company or product.  The question you should be asking is, 'do my customers really get me?' In case you haven't noticed, consumers are now in control of the marketplace.  They choose which brand relationships to engage in.  New social networking technology allows consumers to voice their preferences to you, the business owner.  They tell you what they want, and how they want it.  If you are a savvy marketer, you can capitalize on social media opportunities by listening to what your customers are saying and doing. If you want to get in front of the social networking trend, stop focusing on selling and focus on the conversations that are occurring about your product.  Develop relationships that will promote trust, and lo...

The other day we talked about getting into mobile marketing the right way.  Mobile Marketing, QR Codes, etc. are going to revolutionize your marketing.  If you don't know that you should.  Right now you should be researching mobile marketing to make sure you do it right the first time, so you don't have to do it over a second time. Some other ways to use mobile marketing is to make use of those wonderful QR Codes.  Whenever I see them, I find myself being curious so I just scan it to see what's under them!  As a marketer, you should satisfy your customers' curiosity by offering coupons (the most popular reason consumers scan a QR Code), contests, conduct surveys.  Anything that will engage your customer.  Another tip is to use a "text to win" contest under your QR Code.  These mobile contests are very popular and quickly becoming the number one tool in mobile marketing. Mobile marketing is great and as I stated before should not be used as a...

Thinking of adding mobile marketing to your make money mix?  Before you get excited, make sure you have their permission to send them mobile text messages.  People don't like spam emails nor will they enjoy mobile messages they didn't solicit.  Once you get their opt-in you are on your way to building another type of relationship with your customers. Here is a short list of ideas you can implement to get you going! When your customers sign up for products, make sure to get their cell phone numbers so you can offer them shipping detail updates and confirmations.  If you want to use mobile marketing as a network marketer, get their mobile number so you can inform them of webinars, seminars as well as local and national company networking events. Send them product status updates and alerts on new network marketing programs or sales products.  Occasionally you should send marketing driven (or sales messages) to your customers.  The one thing you don't wan...

As of writing there are: ·            More than 750 million active users ·          50% of our active users log on to Facebook in any given day ·          Average user has 130 friends ·          People spend over 700 billion minutes per month on Facebook   People on Facebook install 20 million applications every day but only a very small number of those applications were developed with the intent of earning revenue. I have created a couple of Facebook apps that generate an income.  My most recent app is "Daily Inspiration."   It is a simple app that gives the user daily motivational and inspirational quotes that shows up as their status each day.  I make money when the user installs the app.  I've only been running it for about two weeks, and each day I watch as the amount of users increase. ...

If you run any sort of content based website or blog, you are about to discover how you can instantly start making more money with it, without advertising! Its already been proven that putting Viral Keywords relevant ads on your site can mean BIG bucks. And this fact has been made all the more obvious with the success of programs such as Google AdSense. But how many visitors does it usually take before your site makes even $50 from Google ads? And how much do you think the advertiser makes off YOUR traffic? You can guarantee its a lot more than $50! Stop Giving Your Traffic Away For Peanuts & Finally Start Getting The Commissions You Truly Deserve! This brand new, revolutionary program combines two of the most powerful income opportunities on the internet, pay-per-click advertising and affiliate programs. And creates a new hybrid breed of website monetization, that simply blows everything else out of the water. One of the best ways of making more money with AdSe...

          I wish I could capture and bottle all my Facebook, Twitter and YouTube relationships.   I would only unleash them when I needed to get the word out for my latest blog post or my latest affiliate offer.   But, that would be selfish wouldn't it?   That's what I tried to do when I first started networking using social media.   I thought that the more friends and followers I had, the more impact I would have in the world of social media.   But, with experience, I've learned that the power of networking lies in sharing your friends, sharing your knowledge, and just enjoying good company of like-minded people.                 Networking is about meeting people and discovering if you have something in common.   I've recently learned the power of networking and sharing through the Facebook groups application.   Many people find the Facebook groups in...

        Fill it with multimedia content of current events.  Only if you're Anderson Cooper from CNN!  Nevertheless, videos, photos will always grab the attention of your fans.  Give the people what they want!! 2.        Leverage your brand.   Don't just duplicate your website; But dig out photos or videos of past events and share them with your audience.   People enjoy humor, and human interest stories.   Treat your fans to engaging, entertaining content daily. 3.        Give them freebies, tell them about promotions, do anything to get more fans!   They love giveaways anyway, so give your fans what they want. Get together with a company that provides promotional items like coffee mugs, ink pens, t-shirts, anything you can think of and give them to your fans.   They'll love you for it! 4.        Change it up!   Keep it fresh!   N...