TeasasTips

I have spent countless hours promoting ideas and internet marketing opportunities within Facebook groups. Now, I'm convinced that Facebook groups don't work. They are a waste of time, and all you get out of it are tired wrists and spam. Facebook recently allowed administrators of groups to 'pin' posts--that is to use a tactic used in forums known as 'sticky posts,' in an effort to pump life into a dying product. Facebook marketing groups are dying a slow death offering very little value to those who use them. Earlier this year, Facebook announced timeline cover photos, like the ones used on personal profile pages in an effort to align the groups product with the rest of Facebook. But, for my personal belief, the Facebook groups are of no value and are a waste of time. Most group members do not participate after being active for a very short period of time. There are no long lasting engagement levels among members, only growing numbers of inactive u...

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"There Are 8 Women Entrepreneurs for Every 10 Men Entrepreneurs in the U.S." That's a good ratio. What that means is that women are stepping up to the challenge of owning their own businesses in order to provide a better standard of living for themselves and their families. Entrepreneurs are the backbone of this country with a record 29 million adults making the decision in 2011 to start their own business. What that means is adults are not waiting on the economy to turn around; instead these Americans are taking life into their own hands and changing the course of their lives, on their own terms. Many network marketers have and are attempting to discover these millions of people who are looking for legitimate business opportunities. The Global Entrepreneurship Monitor (GEM) 2011 states that "In the U.S. 29 million adults (12.3% of people aged 18-64) were starting or running new businesses in 2011. Of this 29 million, the majority fall within the 25-54 a...

Black Friday is a huge money day for retailers in the United States.  You can tell how much retailers rely on Black Friday sales just by looking at the amount of sales circulars that come with the Wednesday paper (the day before Thanksgiving.)  Retailers spend lots of money to get our attention for this Holy Grail of retail sales.  They rely on consumers getting caught up in the hype of Black Friday and spending money, even money we don't have.  This year I was not surprised that retailers have decided to invade a traditional family holiday with their offerings of retail sales: Thanksgiving day sales. Target, Wal-Mart and Kmart all had Thanksgiving day sales beginning at 8pm for Kmart.  The deals were tempting, but I kept feeling bad for those employees who had to work on Thanksgiving and Black Friday.  What about family, what about sitting at home with all your crazy relatives, love them or leave them, on Thanksgiving for these people?   Sur...

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Everyday in my line of work, I have an opportunity to sell something to people.  Perfect strangers allow me access to their homes, their lives and their personal space, yet I choose not to sell them anything.  However, I am one of the most successful reps in my market.  How is it that I am successful at persuading people to do something they have very little knowledge of, and not be a salesperson? Because I work at being me.  It's The Power of Attitude   Selling is hard work.  You have to memorize scripts, memorize and remember the right things to say at the right roads of objection.  When you're being yourself, it's so much easier to have a natural conversation with people.  They trust me more that way.  I get in the door 65% of the time, and my closing ratio is 54%.  Yet, I do not sell anything at any time to anyone. When I leave a panel members' home, they feel like they can call me with any problem, and they do.  A...

It's never too much, too late or too soon for retailers to take advantage of a situation and turn it into a revenue generating marketing tool.  Well, Hurricane Sandy or Frankenstorm as it has been called as well, has some retailers either catching flak for poor marketing taste, or other retailers making money off Hurricane Sandy. Retailers were hoping shoppers who were hunkering down inside their homes would be online shopping, if not shopping, at least looking.  But, how do you shop when now your home has been destroyed, or you're homeless.  Now Christmas gift shopping isn't high on your agenda.  Having a place to stay for you and your family is now first priority. American Apparel was on the hot seat the other day because of a Tweet they published : "American Apparel's Hurricane Sandy promotion, which read, "In case you're bored during the storm, 20% off everything for the next 36 hours - offer available: Connecticut, Delaware, Massachusetts, North...

There is a rumor floating around that Facebook will offer its own brand of classifieds.  You may say that Facebook already has Marketplace...well Marketplace was sold to Oodles and it hasn't lived up to the expectation of mass integration.  Marketplace is similar to throwing an ad against the wall and letting it live there to see if it sticks.  However, the almost one billion Facebook users didn't believe the hype, so Facebook may be looking to make their own Craigslist-style classified ads. Craigslist might not like it, according to CNET, "Craigslist presumably won't be too happy if Facebook does head in its direction, though it's unclear how much it can do about it. The company has been fiercely protective of its own listings, and in July Craigslist sued PadMapper and the data harvester it uses, 3taps, for "unlawfully and unabashedly mass-harvesting and redistributing postings."   By contrast, Facebook is purportedly building an entirely new class...

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Mobile Marketing is growing, but you may be struggling trying to find the right advertising programs that will result in overwhelming sales. Here's a Tip from Teasa: if you're in the entertainment niche, mobile marketing equals right now marketing which equals sales! In an Online Media Report , "Digital purchases, excluding apps, such as movies, TV shows, music and ebooks are the most common types of consumer transactions on smartphones, with nearly half (47%) of users buying these goods." So, if you're a recording artist, or an author, think how your product would be marketed on a smartphone or tablet. I see people all the time reading books, magazines using their tablets and smartphones. Tablets for reading have become the new newspaper or magazine in the workplace, with many cubicle sitters enjoying their favorite pastime in electronic form. If you are going to use mobile marketing, the first thing you must do is market your product offline, like at ...

Proven Opt OUT Techniques We all know that there are techniques that have been proven effective in getting people to opt-in to mailing lists. Successful email marketers practice these opt-in enhancing techniques daily. Just as there are proven opt-in enhancement techniques there are an equal number of proven ways to encourage members of your list to opt-out and they are even more effective than the opt-in techniques. Simply follow the opt-out techniques to insure the failure of your email marketing business: 1.Do not use the personalization feature that your autoresponder provides. The recipients of your marketing messages will delete them quickly. 2.Dont worry about the subject line of your marketing emails...just put anything....or maybe even nothing. This will guarantee that your emails will be unopened, unread and will never have a chance to be acted upon. 3. Dont check your spelling or your grammar. Thats just time wasted. They wont be reading them anyway...and if t...

I've been looking at working some vendor shows with my Network Marketing product and I did some research as to what works and what doesn't in terms of vendor show success. Here is a checklist for you to use if you're marketing an MLM or Network Marketing product at Vendor shows. Checklist for showing your product or service at a vendor booth. *Make sure you are in a high traffic area, like being near the food court or the bathroom. These are places people will go and lots of people will go there. You will be sitting in the catbird seat if you get this prime real estate. *Do your math. What's your return on investment going to be? If the rental for the booth is $150.00 and your product sells for $39.99, yet you have to purchase banners and decorations to make your booth eye appealing and catchy, add all those figures up and divide the total by the cost of your product. That will tell you how much you need to sell in order to break even. Anything sold over ...

Sometimes concepts that work need to be reinforced. I thought I'd put this up. The seven habits of highly effective people are: 1. They take initiative. (“Be Proactive”) 2. They focus on goals. (“Begin with the End in Mind”) 3. They set priorities. (“Put First Things First”) 4. They only win when others win. (“Think Win/Win”) 5. They communicate. (“Seek First to Understand, Then to Be Understood”) 6. They cooperate. (“Synergize”) 7. They reflect on and repair their deficiencies. (“Sharpen the Saw”)

Marketing by Email: The Basics Email marketing is one of the easiest of all methods to market on the Internet...at least it is easy after an opt-in list is built up to a substantial number. Getting an opt-in list built up to a substantial number is the hardest part and it is one that is never completed. However, once an opt-in list is built, the basics of marketing by email are really rather simple. They can be made complicated but they certainly dont have to be. 1. Each marketing email should promote only one product, one service or one event such as a teleseminar or webinar. You should never try to promote your entire inventory or every project that you are involved in to the same audience in the same email. Keep it simple. 2. Email marketing messages need to be very short. They should only be 300 to 400 words long. The main selling points of the product that is being promoted should be brought to the attention of the reader by the use of bullet points. These should ...

That's what many of you have asked, do Link Exchanges really work? Making Use of Link Exchanges There has been some criticism of link exchanges of late. There are those who say that link exchanges create two-way traffic and these folks are opposed to any technique that sends traffic away from a website. Link exchanges do, in fact create two-way traffic. It is true that by posting a link to a website that sells products or services that are complimentary to the products and services that you sell, you will be sending traffic to another website. The opposite, however, is also true. The website that you exchange links with will be sending traffic TO your website. If the products and/or services that are offered by each partner in a link exchange are complimentary rather than competitive both parties can equally benefit from the exchange. You wouldnt want to send a customers to a website that you were in direct competition with of course, but sending your customers to a ...

Don’t forget to be human and social media personal on Facebook and Twitter. People like the human side of social media marketing. Your tweets, your Facebook status updates will gain so much more traction if you give people the real side of you. Social media networking has so much clutter, that I believe people have forgotten they are talking to people on the other side of that computer screen. Remember, in social media, you are talking to people, not at them. Whenever I post updates to my Facebook Fan Page TeasasTips , I notice the things that get the most shares are the experiences I share that I have had. People don’t want to read textbook crap, they can get that anywhere. Your fans/followers want to know what have you done with that textbook crap and how did it work for you. Simple as that. People respond to me, not the marketer, but to me, the person. Whenever I post jokes, scripture or some of my photos, people believe they are getting to know me, so my response and e...

This piece of data/infographic is helpful to online marketers. Why? Because it shows where consumers spend their money online when they choose to shop there. If you are a marketer with an online business, for instance you own or make jewelry, you'll be happy and pleased to know that consumers spend a huge amount of money online on watches. "The top five online retail categories are: jewelry and watches, consumer electronics, event tickets, computer hardware and books and magazines." An astonishing 42% of purchases were made online. Is your business one of those benefiting from that statistic? Take a look at this graphic below and start figuring out where to target your advertising messages. Note: Spending is always higher during the holiday season, with many companies only reaching their yearly profits during this time.

Open Rates and Email Marketing Funny thing about emails...if they arent opened, they arent read and if they arent read they wont be acted upon. They become the equivalent of a piece of snail mail that is delivered to your home and tossed into the trash can without being opened or sales papers that arent even unfolded before being tossed out. Unopened emails are useless. Open rate is probably the single most important piece of information that your autoresponder provider can give you and certainly the one you need to pay the most attention to. If your open rate is low, you need to find ways to improve it. If you have a good open rate, you need to find ways to make it better. Anything less than a 100% open rate can stand some improvement. Improvements in the open rate will translate directly into improvements in link clicks and link clicks will lead directly to more sales. The first and most important step is to get the recipients of your marketing emails to open them rath...

Opt-In Box Necessities Ah! The opt-in box! It just sits there on a website waiting for a potential customer to type in their names and email addresses. When names and email addresses are typed in, that means that they are added to an opt-in list and that they have given an email marketer permission to send marketing emails to their in-boxes. The opt-in box is the direct connection to the inbox! Its a beautiful system that works very well....most of the time. Problems can arise when email marketers forget to include the necessities in those opt-in boxes or when they include more than what is necessary. Too much is just as bad as not enough. The necessary information that an email marketers requires from a customer or a potential customer is ONLY their first name and their email address. If more information is asked for, fewer people will complete the opt-in form. If you ask for a first and a last name or for a mailing address or a telephone number, the person who is filli...

While you can’t hurry trust or manipulate a business relationship into a specific time frame, you’ll find it’s worthwhile to invest time in the relationship forming process by asking the right questions about the customer’s past and present—and, equally important, being patient and listening to their answers.

Post to Blogs and Forums to Build Opt-In lists List building is maybe the most vital part of email marketing. You must have an opt-in list and building a list is far superior to buying a list. In order to build an impressively long opt-in list , you first must find the people who are the best prospects to be members of your list. Fortunately, you can find many of them gathered together on blog and forum sites that have topics related to the products or services that you sell. They gather on blog and forum sites to discuss mutual goals or mutual problems that your product or services can help with. A word of caution: posting to blogs and forums is a time consuming task so you need to restrain yourself a little bit when deciding which of these blog and forum sites to join and participate in. Remember that for each site that you join, you are going to need to make posts of 300 or more words 3 to 5 times each and every week. That is a task that requires at least 1 hour pe...

Personalization Works Let me ask you a question. When snail mail arrives at your home or your place of business and it is addressed to resident, what do you do with it? I thought so...I do the same thing. It is either tossed in the round file or it starts a meaningful relationship with the shredder. There is one more question. If the mail is addressed to you but when you open it, it greets you as, Dear Friend what do you do with it? Me, too. It meets the same fate. If you think about it, you apply those same principles to your email that you apply to your snail mail. You classify mail that does not address you by name as junk and hit the delete button. You arent the only one who does that. Everybody mostly uses those same criteria and they apply them to the marketing emails that YOU send, as well. Your autoresponder came with a personalization feature. You need to learn to use it and you need to use it with every email that you send out whether it is a welcoming, thank-yo...

How much value does a Facebook Like have? I posted this comment on Facebook the other day regarding the influence a social media Facebook Like has---or basically, what is the financial value of a 'Like' as quoted by Heather Whaling, president of Geben Communications: Having a lot of 'likes' will not pay your rent or your mortgage. The bank doesn't accept 'likes' as collateral." Sooner you get familiar with the new Facebook page design, the bigger competitive advantage you can gain. One of my Facebook friends took offense to the quote by saying "Likes have value." Yes they do have value, but how many marketers can substantively say that Facebook is generating an income sufficient enough to quit their day jobs, and work full time from home making an income off the social media network? Not many, there is only one Mark Zuckerberg. However, there are many webinars, whitepapers and special reports that can help assist marketers in how to m...

Mobile marketing is not only mobile smartphones, but it also includes tablets, e-readers and iPad devices. When you think mobile, think about all of these gadgets, because the owners of them will be connecting with you. According to marketing agency Merkle, 63% of mobile consumers check their email on their mobile devices an average of one to four times per day. That's huge! Another survey done by ClickZ found that people are not casual phone readers. About 70% read emails, 18% skim their emails and the rest just glance and delete them. But, here's a statistic you never want to forget, many individuals report their mobile phone is within reach 24 hours a day. With that in mind, here are tips on how to get mobile opt-ins from your customers. First, you will want to build trust with your brand. If you build trust between your brand and your customers, they will trust you with their time and most importantly access to them, and will opt-in to your offer. Create ...

I just read this article published by Marketo, titled: "The God Complex and the Importance of Trial and Error, " written by Jason Miller, it discussed a scenario where a company which wants to make detergent discovers how using a process of trial and error. The gist of the article summizes to create the theory which states do successful people have a God complex in which they refuse to believe, no matter the situation, that their way of thinking, their ideas are wrong regardless of the "complexity of the situation." Let me tell you why that article sticks out to me. I have been marketing successfully and unsuccessfully at times on the internet since 2001. I've had my super successful times as well as times when I've just plain walked away from projects. There was a period where internet marketing programs paid my bills for three years and financed lavish vacations to the Caribbean and other wonderful places many people...

“A consumer who is viewing or using mobile advertising channels is more advanced in their usage of mobile services than a member of the general population.” If you're using or thinking about using mobile marketing , the one thing you should know is your customer and target audience is very skilled at using their device. They know how to open an email message on their smartphone or tablet, they also know how to use texting, video other mobile applications. So, with this understanding, you should have a base point of how to speak to your audience. Right there is a clue on the types of products and services you may be able to offer to your mobile market. Keep your messages simple , because the easier it is for your audience to access your basket of goodies, the more engagement you'll get. The mobile market audience is increasing, according to Advertising Age, “Who’s making a mark in mobile? Content players,” February 4, 2008, "the number of Americans who watched mob...

Have you ever noticed that people love to share information with others? Knowing something that somebody else needs to know makes a person feel better about themselves. It gives them self-confidence. They think it makes the person that they share information with think that they are smart and in the know. Listen to any conversation between neighbors and you will hear them exchanging information about who is the best plumber in town or where the best beauty shop or barber shop is located. Its human nature and a human trait that savvy email marketers can take full advantage of. That's wehre 5iphon Hardcore Extreme List Builder comes in. Entice, encourage, and persuade the members of your opt-in list to share your marketing emails or your newsletters with their friends, families and co-workers. There are some fairly simple ways to do this. 1.In your newsletter include a coupon for dollars off on an upcoming product and tell your list that they you will honor the co...

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What's your social currency worth? Your social currency is the value of your social networking influence. That is, how many of your friends trust you? And how deep is that trust within your friends' networks? I've been doing some lurking on the various social networks lately, and noticing that I average about 2000 friends or followers on the most popular social networks. My Klout score is 56, and Pinterest members love my photos and repin them often. But what does that mean? How many of those social networking 'friends' actually trust me enough to buy from me if I promote something ? How many of them will reach out to me if they need me to photograph their event (I also do event photography--family reunions, school reunions, parties, etc.)? Your social currency is the depth of influence your words, your status updates reach into your friends, your friends'-friends' networks. Case in point, my sister in law Cathy, has a cooking busi...