TeasasTips

What's your social currency worth? Your social currency is the value of your social networking influence. That is, how many of your friends trust you? And how deep is that trust within your friends' networks? I've been doing some lurking on the various social networks lately, and noticing that I average about 2000 friends or followers on the most popular social networks. My Klout score is 56, and Pinterest members love my photos and repin them often. But what does that mean? How many of those social networking 'friends' actually trust me enough to buy from me if I promote something ? How many of them will reach out to me if they need me to photograph their event (I also do event photography--family reunions, school reunions, parties, etc.)? Your social currency is the depth of influence your words, your status updates reach into your friends, your friends'-friends' networks. Case in point, my sister in law Cathy, has a cooking busi...

Free Reports, Whitepapers and Email Marketing As you've probably noticed I give away free reports each time you come to my blog. Partly because I want you to subscribe, but mainly because these reports are smart, relevant documents. If you read them sometime, you might just learn something. But, everywhere you go, every blog you visit, someone is giving something away, some kind of ebook that will help you become a better marketer, or a free report that will show you how to make $10,000 in one hour. Well, I don't have those kind of pie in the sky offers, I'm more realistic than that. I have made lots of money online, never $10,000 in one hour, but I have made $6k -$7K in one month for over three years (2008-2011) using CPA marketing. It is not unrealistic, it can be done, if you understand the needs of people. Giving people what they want, when they want it is a trick that most marketers have not learned. Usually internet marketers remind most people of the...

Conversion Rate Improvement Strategies When you send out a marketing email do you track it? Do you track it in real-time? Are you making note of the open-rate and the link-click rate? If you aren't doing those things then you need to start and you need to start yesterday! Are you sending the same marketing email to your entire list? Is there just one email you send and it goes to every name on your list no matter what their age or reasons for buying the product might be? If you are doing that, you need to stop and you need to stop yesterday! Behind each and every name and email address on your mailing list is a real live person. You will have people of different ages and who are at different points in their lives. For example; you may have young mothers with small children, middle aged men or women who have been the victims of company down-sizing, as well as, older people who have retired from their professional lives. Each of these groups of people may be interested in ...

(it just might teach you something!) Since most of us are using email marketing in conjunction with social media marketing, it is only fitting that we change the way we format our emails. In the past, emails were just marketing messages designed to make a sale, or create awareness. These emails still do that, however, the way we present the information has evolved. With the current trend of email based social media messaging, today’s email marketer must write content that favors engagement, that is, email messages that are designed to draw participation from the reader. Engagement metrics the use of has been shown to improve email marketing revenue and email deliverability . You can do this by reducing or eliminating the amount of emails sent to inactive subscribers while increasing the amount of email messages sent to your most active subscribers. “For instance, travel site Orbitz used a 3-email re-permission series to clean out subscribers who hadn’t opened or clicked in m...

CAN SPAM and You SPAM got to be such a major problem for so many people in this country that Congress actually had to do something about it. There was a lot of discussion (as well as just cussin) and email marketers were really afraid of what would happen to their businesses when this act was passed in 2003. There was, however, some lead time and email marketers set up opt-in lists to use rather than just sending our bulk unsolicited emails. It turned out that the CAN SPAM act was actually a blessing to legitimate email marketers. Can You Have More Sales, Too? Helping over 102,000+ businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years. Take a Free Test Drive today! The ones that got hurt were the unscrupulous ones who sent out that awful porn and sexually explicit type emails to unsuspecting recipients when the act became the law of the land in January of 2004....

Grab our FREE featured resource of the day! Build it or Buy it Email marketers must have opt-in lists in order to pursue their selling goals and operate their email marketing business. Since the CAN SPAM Act became law in 2004 it is against the law to send bulk marketing emails without the express consent of the recipients so opt-in lists are a must. Building an opt-in list from scratch is a lot of just plain old hard work. It is a time consuming task. Building an opt-in list means that articles must be written and submitted to articles banks. It means that opt-in incentives must be created or purchased. It means that the email marketer is going to have to spend many of his waking hours dreaming up ways to increase his opt-in list. Wow! That sounds HARD! When faced with the task of list building, many email marketers fall prey to those who assure them that all of that hard work simply isnt necessary. Email marketers are told that they can just buy an opt-in list and sa...

B2B Email Marketing B2B (Business to Business) email marketing is a bit different than B2C (Business to Customer) email marketing. If your email marketing business focuses on products and services that are only of interest to other Internet marketers or other online businesses, you need to be certain that you are not over-doing your email marketing letters. Business oriented people see email marketing as a tool that can be useful but can also become not useful and even intrusive. People who are operating businesses online are extremely busy people. Each day their email inboxes are full to the point of overflow. They have a monstrous number of requests and demands on their time, effort and energy. The marketing emails that you send to those who own their own Internet businesses or who work as purchasing agents for online businesses will not be amused if you send them long epistles extolling the advantages of a product. They will be even less amused if you send these long ...

Featured FREE Resource: by Docstoc . Browse more infographics . America, as we all know, is “the land of the free and the home of the brave.” It’s also the land of the entrepreneur. This is abundantly clear from recent statistics published by the Kauffman Index of Entrepreneurial Activity. More than half-a-million new businesses are created in the United States every month—543,000 new businesses, to be exact. This added up to a total of more than 6.5 million new businesses started in the U.S. in 2011. The U.S. has been widely viewed as the best place in the world to start a new business since we rose to become the world’s dominant economic power in the years following World War II. Despite the major economic downturn of a few years ago and the inconsistent recovery, this perception has only grown in recent years. In fact, many experts attribute the current boom in entrepreneurship at least in part to the recession and large number of corporate layoffs. Rather than join...

Grab our FREE featured resource of the day! Rather than making email obsolete, widespread use of social media has in many ways made email an even more powerful marketing channel. Here's a free ebook The Definitive Guide to Integrating Social Media and Email and a video below to show you how to write great email subject lines. First off, social media usage actually makes consumers even more engaged with their email inbox. Plus social media users are likely to share their email-delivered content with their personal networks. That's additional juice for email campaigns. In the new eBook The Definitive Guide to Integrating Social Media and Email , find out how t o: Discover where your social media audience is Use social networks to grow your email list Use email to grow social followers and expand your reach Develop the right content approach for each channel Tie it all together for integrated campaigns Monitor metrics and measure results Start making email and socia...

You have got to have an opt-in list if you are an email marketer. There simply is no other choice. After Congress passed the CAN SPAM Act and it became law in 2004, you cannot legally send bulk marketing emails without the express consent of the recipients. If you do, you will be fined heavily. The law provides fines for up to $11,000 per incident. So...there you have it! You either have an opt-in list or you will have to find another way to make a living. One of the best ways to build your opt-in list is to write and market articles. Each time an article that you have written and submitted to an article bank for use by other website owners and ezine publishers, every name on their lists are exposed to a link to your website. If the articles are good and filled with relevant information, they can produce much traffic and many new opt-in subscribers. It isn't hard to write a marketable article. Marketable articles are short...only 300 to 400 words. The key ingredients...

Grab our FREE featured resource of the day! Once upon a time, an email marketer, who had worked very hard all day, went to bed and he was so tired that he immediately fell into a deep sleep. As sleep took him over, he was transported into dream land where he had a wonderful dream. In his dream, he sent out an absolutely perfect marketing email. It was so well-written that it actually glowed. He programmed this perfect email into his perfect autoresponder and was notified that there was no wait time at all. The message was sent out immediately. There was a 100% delivery rate! He was ecstatic. It just kept getting better. He went to his tracking pages and found that every single email that he had sent had been opened. Not only had they been opened....the sales link in every email had been clicked on. He couldnt believe his eyes! A sale had been made to every recipient of his perfect email. SNAP! Its too bad but that really was just a very nice dream. It isnt ever going to...

Grab our FREE featured resource of the day! Webinars are big business on the Internet. There are hundreds of webinars held everyday on every topic that one can imagine. Attendance at a webinar can be anywhere from a few dollars to hundreds of dollars depending upon the topic and the speakers. Some think that a webinar is difficult to pull off and a very expensive proposition to boot. Neither of those assumptions are accurate. Actually a webinar is one of the cheapest of products that can be produced and sold on the internet and all that is really required is a bridge line, a subject and one or more speakers who are well versed on the topic to be discussed. If you want a recording of the webinar that costs extra and if you want a transcript of the call, that is an extra cost as well. But both a recording and a transcript can become products that can be sold. Marketing a webinar to an email marketing opt-in list takes some planning. The first thing is, you dont want to bl...

Success is a beautiful word! Success at email marketing is a beautiful phrase. There are so many ways to fail at email marketing....thats the bad news. The good news is that there are techniques available that, if not guarantee success, at least increase the odds and put them in your favor. 1.Build your list. Dont even consider buying a list. Build your list from scratch. Yes, it will take time but once you get a list going to will actually self-propagate and it will be a list of names of real customers and real prospective customers. Use all of the available techniques and your list will be your most valuable asset. A long and impressive list of real prospects opens doors for you that will otherwise remain closed. 2.When you send your marketing emails to your list be certain that they are formatted in such a way that all email delivery systems will deliver them in readable form. Use NotePad to compose your messages so that you have only ACSII characters and be sure that ...

Grab our FREE featured resource of the day! You must make your opt-in mailing list grow. It will either grow or it will die. That is just the way that email marketing is. The customers that bought from you once will more than likely buy from you again and maybe they will buy several more times but they will not re-buy products that they have already purchased. In order to sell you first products again, you need new blood on your mailing list. There are many ways to make your email list grow. You can even make it self-propagating by using viral marketing methods like including jokes, free games or utilities and quizzes in your newsletters. Those are proven viral marketing techniques that work and ones that will cause your list to help grow your list by sharing with their friends, neighbors, families and coworkers. Its your job to give them a reason to share. Five proven list growing techniques are: 1.Write and market articles which are relevant to your products and servi...